Royal Blue
General Information about Royal Blue
The hex color #2748F1, commonly known as Royal Blue, is a vibrant and saturated shade of blue that sits prominently on the color wheel. It is created by combining a small amount of red (27 in hexadecimal) with a moderate amount of green (48 in hexadecimal) and a substantial amount of blue (F1 in hexadecimal), making it a distinctly blue color with a royal and majestic feel. Royal Blue evokes feelings of trust, authority, and sophistication. It is often associated with royalty and high status, hence its name. In color psychology, blue is generally linked to calmness, stability, and intelligence. Royal Blue, with its deeper hue, adds an element of elegance and confidence to these associations.
The hex color #2748F1, a deep royal blue, presents certain accessibility challenges, particularly in text-based applications. Its relatively low luminance necessitates careful consideration of contrast ratios. When used as a text color, it's crucial to pair it with a background that provides sufficient contrast (ideally exceeding the WCAG's AA or AAA standards of 4.5:1 and 7:1 respectively). White or very light shades of yellow or green would likely be suitable. Conversely, using #2748F1 as a background color requires light-colored text for readability. Failure to ensure adequate contrast can significantly hinder the experience for users with visual impairments, including those with low vision or color blindness. Tools are readily available online to assess color contrast ratios, and these should be consulted during the design process. Also consider providing alternative color schemes or high-contrast modes for users who need them.
Shades
Digital Color Formats
Alternative colors
Applications
User Interface Design
Royal Blue (#2748F1) can be used for primary buttons and interactive elements to make them stand out. It evokes feelings of trust and authority which is helpful when confirming important decisions or to subscribe to a service. It is important to pair this color with high contrast text, such as white, to make the button accessible to all users. The royal blue color can also be used to create a sense of luxury and exclusivity.
Branding and Logo Design
In branding, Royal Blue projects a sense of sophistication and reliability, often seen in logos and marketing materials for financial institutions, technology companies, and educational organizations. Its depth and richness communicate stability and trustworthiness. Consider using #2748F1 in a brand's primary color palette to establish a strong and lasting impression, ensuring consistent application across all platforms to reinforce brand recognition.
Fashion and Interior Design
In fashion, Royal Blue adds a touch of elegance and can be used in various ways. It is a good color for evening wear or special occasions. In interior design, the royal blue color can be used as an accent color in bedrooms, living rooms, and dining rooms. It can be combined with neutral colors such as white, beige, or gray to create a modern and balanced space.