Mallard
General Information
The hexadecimal color #27431A, commonly known as Mallard, is a dark shade of green. In the RGB color model, it is composed of 15.29% red, 26.27% green, and 10.2% blue. In the CMYK color model, it is composed of 42% cyan, 0% magenta, 61% yellow, and 74% black. This color often evokes feelings of nature, earthiness, and tranquility. It is frequently associated with environmental themes, forests, and organic products. Its muted tone makes it a versatile choice for designs seeking a subtle and sophisticated touch. The color's depth provides a sense of stability and reliability, making it suitable for brands aiming to convey trustworthiness and endurance. In branding, it can be used effectively to represent eco-friendly practices or natural ingredients.
The color #27431A, also known as Mallard, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires very light text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text, as per WCAG guidelines. This dark shade of green can be problematic for users with visual impairments, who may struggle to differentiate between foreground and background elements if the contrast is insufficient. Therefore, careful consideration should be given to the text and interactive elements placed on this background to ensure they meet accessibility standards. Lighter shades of green or neutral colors may be preferable for improved accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #27431A can be utilized as a background color for banners or sections evoking nature, sustainability, or a sense of calmness. Its dark hue requires careful pairing with lighter text colors like white or pale yellow to maintain readability. It can also be implemented in website footers or sidebars to add depth and visual interest. However, due to its dark nature, it should be used sparingly to avoid overwhelming the user experience. This color works well for websites related to environmental organizations, organic food products, or outdoor adventure companies.
Interior Design
In interior design, Mallard (#27431A) can be used to create a sophisticated and grounding atmosphere. It works well as an accent wall color in living rooms or bedrooms, paired with lighter neutral colors to brighten the space. This color can also be used for furniture upholstery, such as sofas or armchairs, adding a touch of elegance to the room. Dark green tones are known to create a serene ambiance, making it a suitable choice for spaces intended for relaxation and rejuvenation. The integration of natural elements, such as wooden furniture and plants, further enhances the organic aesthetic.
Fashion
In fashion, #27431A can be used to create outfits that radiate a sense of groundedness and sophistication. The dark green can be used in a variety of ways such as for dresses, pants, jackets or accessories such as handbags, scarves, and hats. When paired with gold jewelry, the color is enhanced and brought to life. It can also be used for camouflage, such as for military or outdoor wear.