Astronaut
General Information about #274274
The hex color #274274, also known as Astronaut, is a deep, muted shade of blue often associated with feelings of calmness, stability, and professionalism. In the RGB color model, it is composed of 15.3% red, 25.88% green, and 45.49% blue. This color is frequently used in web design and branding to convey trust and reliability, particularly in industries such as finance, technology, and education. Its subdued nature makes it suitable for backgrounds and text, offering a sophisticated yet understated aesthetic. Color psychology suggests that deep blues like #274274 can promote a sense of security and confidence, making it a versatile choice for a wide range of applications where these qualities are desired.
The hex color #274274, also known as Astronaut, presents specific accessibility considerations for web design. With its relatively low luminance, it is essential to ensure sufficient contrast between text and background elements using this color. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #274274 as a background, lighter text colors such as white or very light grays would likely be necessary to meet these standards. Tools like contrast checkers can help verify compliance. Also, consider providing alternative visual cues besides color to convey important information to users with color vision deficiencies. Using #274274 sparingly and thoughtfully will improve the usability of your website.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #274274 can be utilized for creating a calm and professional ambiance. It's well-suited for headers, navigation bars, and background elements where a subdued yet sophisticated look is desired. Consider pairing it with complementary colors to create visual interest and ensure elements stand out appropriately. The hue works particularly well for websites in the technology, finance, or education sectors where trust and reliability are paramount. Furthermore, the color can enhance the legibility of content, especially when used thoughtfully in conjunction with suitable typography and spacing.
Interior Design and Fashion
In interior design, #274274 can be used to create a serene and sophisticated atmosphere in living rooms or bedrooms. It pairs well with neutral tones and natural materials like wood and stone, offering a balanced and inviting space. As an accent color, it can also add depth and richness to a room. In fashion, this shade is often found in classic, timeless pieces such as tailored suits and elegant dresses. It's a versatile color that complements various skin tones and can be dressed up or down for different occasions, reflecting both confidence and understated style.
Branding and Marketing
In branding and marketing, #274274 evokes a sense of stability, trust, and sophistication. It can be employed in logo design, marketing materials, and website branding to convey a professional image. The color is suitable for financial institutions, consulting firms, and educational organizations that want to project an air of reliability and expertise. It's essential to maintain consistency in color usage across all branding elements to reinforce brand recognition and establish a strong brand identity. Paired with suitable typography and imagery, #274274 can enhance brand messaging and resonate with target audiences.