Astronaut
General Information about #273E74
The hexadecimal color code #273E74, also referred to as "Astronaut", signifies a dark shade of blue falling within the blue-violet spectrum. It is composed of 15.3% red, 24.3% green, and 45.5% blue. In the RGB color model, this translates to 39 red, 62 green, and 116 blue. In terms of CMYK (cyan, magenta, yellow, key/black), it consists of 66% cyan, 47% magenta, 0% yellow, and 55% black. This color often evokes feelings of tranquility, stability, and professionalism. It finds common usage in corporate branding, web design, and interior design where a sense of reliability and sophistication is desired. Understanding color models such as RGB and CMYK is important when working with design and printing projects.
The color #273E74, also known as Astronaut, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it's crucial to select foreground text colors that offer sufficient contrast to ensure readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Lighter shades of yellow, white, or even light blues would be suitable options. Using a color contrast checker is highly advisable to verify compliance. Furthermore, avoid using #273E74 as the sole means of conveying important information, as individuals with color vision deficiencies may not be able to distinguish it effectively. Supplement color cues with text labels, icons, or patterns to ensure inclusivity. When using this color for interactive elements like buttons or links, ensure sufficient visual distinction in their hover, focus, and active states to provide clear feedback to users.
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Applications
Web Design
In web design, #273E74 is excellent for creating a sophisticated and professional aesthetic. It can be used for website headers, navigation menus, or background elements to evoke feelings of trust and reliability. Pairing it with lighter accent colors like off-white or pale yellow can create a visually appealing and balanced design. It's commonly used in industries like finance, technology, and consulting, where conveying a sense of stability and expertise is important. Remember to consider color contrast for text elements to ensure readability and accessibility for all users.
Interior Design
In interior design, #273E74 can be used to create a calming and sophisticated atmosphere. It works well in bedrooms, living rooms, or home offices, especially when paired with natural light and warm wood tones. Consider using it as an accent wall color or for furniture upholstery. Complementary colors like mustard yellow or burnt orange can add pops of energy and visual interest. This color exudes a sense of peacefulness, promotes relaxation, and adds a touch of refinement to any interior space.
Fashion
In fashion, #273E74 can be used to create elegant and stylish outfits. It works well for evening wear, business attire, or even casual ensembles. Pairing it with silver or gold accessories can elevate the look. This color provides a versatile backdrop for experimenting with different textures and patterns. As a dark neutral it helps create visually interesting and fashionable ensembles.