Astronaut
General Information
The hex color #273D74, also known as Astronaut, is a dark, muted shade of blue. It belongs to the blue color family and carries a sense of depth and stability. In the RGB color model, it is composed of 15.29% red, 23.92% green, and 45.49% blue. In the CMYK color model, it is composed of 66% cyan, 47% magenta, 0% yellow and 55% black. The hue angle is 221.8 degrees, the saturation is 49.8% and the lightness is 30.4%. This color is often associated with professionalism, trustworthiness, and sophistication, making it suitable for various applications requiring a sense of reliability and depth. Its hexadecimal format is commonly used in web design and digital media for precise color specification.
The hex color #273D74, also known as Astronaut, presents some accessibility challenges. Its relatively low lightness value means it may not provide sufficient contrast against lighter backgrounds, potentially making text or interface elements difficult to read for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using a color contrast checker is crucial to ensure that text or other elements using #273D74 meet these accessibility standards when paired with other colors. If the contrast is insufficient, consider lightening the color or using a lighter background. Also, avoid using this color as the sole indicator of important information, as colorblind users may not be able to perceive it.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #273D74 can be utilized for creating a sophisticated and professional look. It is particularly suitable for headers, navigation bars, and backgrounds where a sense of depth and stability is desired. The color can be effectively combined with lighter shades of gray or complementary colors to create visually appealing interfaces. Given its darker nature, ensure sufficient contrast with text for readability. It is often used by banks or insurance companies to invoke trust. The color can also be used as an accent color.
Interior Design
In interior design, #273D74 can be used to create a calming and sophisticated atmosphere. It works well in bedrooms, studies, or living rooms, especially when paired with warm neutrals or metallic accents. The color can be applied to walls, furniture, or decorative elements to add depth and visual interest to a space. When using #273D74 in larger areas, consider balancing it with lighter elements to prevent the space from feeling too dark or overwhelming.
Fashion
In fashion, #273D74 can create elegant outfits. The color can be used in dresses, suits, or outerwear, and is also suited for accessories such as bags or shoes. It can be combined with various colors, like white or gold, to create different styles, from formal to modern. Ensure the fabric reflects the color properly to avoid a washed-out appearance. Consider the undertones of the color when matching it with different skin tones to find an outfit that suits your individual look.