Astronaut
General Information about #273D71
The hexadecimal color #273D71, also known as Astronaut, is a dark, muted shade of blue. In the RGB color model, it is composed of 15.29% red, 23.92% green, and 44.31% blue. This color is often associated with feelings of trust, stability, and professionalism, making it a popular choice in corporate branding and web design. Its relatively low saturation gives it a calm and sophisticated appearance, which can be beneficial in environments where focus and tranquility are desired. Furthermore, the hex code is a specific representation within a broader spectrum of blue hues, each with its own unique connotations and applications. In color theory, this specific shade can be categorized as a cool color, contributing to its calming effect.
The color #273D71, also known as Astronaut, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, the contrast ratio is insufficient to meet WCAG (Web Content Accessibility Guidelines) AA standards. This means users with visual impairments may find it difficult to read. To improve accessibility, consider using a lighter background or a brighter text color. For instance, pairing #273D71 with a light yellow or off-white background can enhance readability. Alternatively, using a lighter shade of blue or even a contrasting color like orange or yellow for text on a #273D71 background can significantly improve accessibility. Always test color combinations with accessibility tools to ensure compliance with WCAG guidelines, catering to users with various visual needs.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Header Backgrounds
In web design, Astronaut can be used for header backgrounds to create a professional and trustworthy feel. It works well with minimalist designs, providing a solid, calming backdrop that doesn't distract from the content. Combine it with a clean, sans-serif font in white or a light color for optimal readability. Also, it may be used in the background of corporate presentations to convey stability and confidence.
Interior Design Accent Walls
In interior design, #273D71 can be used as an accent wall color in bedrooms or studies. It promotes a sense of tranquility and focus, making it suitable for creating a relaxing or productive environment. Pair it with warm, neutral tones like beige or cream for furniture and decor to balance the coolness of the blue.
Branding in the Tech Industry
This shade of blue is a wonderful choice for branding materials in the tech industry. Its stability and depth communicate reliability and expertise. Use it for logos, website themes, and presentation templates to establish a professional identity. It can be especially effective when paired with modern, clean fonts and geometric designs, creating a strong and tech-forward look.