Rangitoto
General Information about #273D21
The hexadecimal color code #273D21, also known as Rangitoto, represents a dark shade of green. It is composed of 15.29% red, 23.92% green, and 12.94% blue. In the RGB color model, this translates to 39 red, 61 green, and 33 blue. The CMYK representation is 0.36 cyan, 0.00 magenta, 0.46 yellow, and 0.76 black. This color is often associated with nature, earthiness, and tranquility, making it suitable for designs aiming to evoke a sense of calmness and connection to the environment. Colors like #273D21 are frequently used in branding, website design, and interior decoration to communicate stability, growth, and harmony. Its relatively low brightness contributes to its subtle and understated character, ensuring it doesn't overpower other elements in a design.
The color #273D21, also known as Rangitoto, presents some accessibility challenges, particularly concerning color contrast. When used as a background or foreground color for text or interactive elements, it's crucial to ensure sufficient contrast against the opposing color to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Due to its dark, muted nature, #273D21 might require a very light or even white color for text to achieve adequate contrast. Tools like contrast checkers can help designers and developers evaluate and adjust color combinations to meet accessibility requirements. Failing to provide sufficient contrast can make content difficult or impossible to read for users with visual impairments, including those with low vision or color blindness. Therefore, careful consideration and testing are essential when incorporating #273D21 into designs to ensure inclusivity.
Shades
Digital Color Formats
Alternative colors
- #38522e
A slightly lighter shade that provides better contrast when used as a background color for text.
- #4c713f
A more vibrant green that can be used as an accent color to draw attention to specific elements.
- #333333
A neutral dark gray that offers a safe and accessible option for text and background combinations.
Applications
Eco-Friendly Website Design
In web design, #273D21 can be employed to create a natural, earthy aesthetic, particularly suitable for websites related to environmental organizations, organic products, or outdoor activities. It can serve as a background color for sections emphasizing sustainability or as a primary color for branding elements seeking to convey a sense of groundedness and reliability. To ensure readability, it's best paired with lighter text colors or used sparingly as an accent color.
Calming Interior Decor
In interior design, Rangitoto can be utilized to evoke a sense of tranquility and connection with nature. It works well in spaces designed for relaxation, such as bedrooms or reading nooks, where a calming and understated atmosphere is desired. It can be used as a wall color in combination with natural wood furniture and accents of brighter greens or browns. The color lends itself to biophilic design principles, fostering a sense of well-being by bringing elements of the natural world indoors.
Fashion and Apparel
In fashion, Rangitoto can be used as a base color for creating outfits that are both stylish and understated. It works well for creating a sophisticated, minimalist look that is perfect for everyday wear. When combined with other natural colors such as beige or cream, it can create a timeless and elegant look that is perfect for any occasion.