Mallard
General Information about #273D20
The hex color #273D20, also known as Mallard, is a dark shade of green. It is composed of 15.3% red, 23.9% green, and 12.5% blue. In the RGB color model, this translates to RGB(39, 61, 32). The hexadecimal color system, commonly used in web design, represents colors using a base-16 notation. This particular shade evokes feelings of nature, earthiness, and tranquility. It's often associated with forests, stability, and a connection to the natural world. Colors similar to #273D20 are frequently used in designs that aim to create a calming and grounded atmosphere. Its muted tone makes it a versatile choice for backgrounds, accents, or branding elements. In the CMYK color model, which is used for printing, it consists of 36% cyan, 0% magenta, 48% yellow and 76% black.
The color #273D20, also known as Mallard, presents some accessibility challenges, especially concerning color contrast. When used as text against a white background, it may not meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratio, making it difficult for users with visual impairments to read. To improve accessibility, consider pairing it with lighter colors for text or using it sparingly for decorative elements. Ensuring a sufficient contrast ratio (at least 4.5:1 for normal text and 3:1 for large text) is crucial. Tools like contrast checkers can help evaluate and adjust color combinations. Additionally, providing alternative cues besides color, such as text labels or icons, can enhance usability for all users, including those with color blindness. Careful consideration of these aspects will contribute to a more inclusive and accessible design.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design for Environmental Organizations
Mallard (#273D20) can be effectively used in website designs aiming for a natural or earthy aesthetic. It works well for backgrounds, borders, or accents in sectors like environmental organizations, organic food stores, or outdoor adventure sites. Its muted tone provides a sophisticated and calming effect. By incorporating this color, a sense of stability and harmony can be achieved, resonating with users interested in sustainability and nature-related themes. Pairing it with lighter greens or neutral tones can create a balanced and visually appealing interface. This is also suitable for logos or branding for companies in similar spaces.
Interior Design Accent Color
In interior design, Mallard (#273D20) can serve as an accent color in rooms designed with a nature-inspired theme. It can be incorporated through textiles, wall art, or decorative objects. This color evokes a sense of tranquility and connection to the outdoors. It complements wooden furniture and natural materials, enhancing the overall ambiance of the space. Using it in moderation, such as for throw pillows or plant pots, can add a touch of understated elegance and sophistication. When used as an accent color, #273D20 blends well with beige, cream or even light gray wall colors.
Fashion Outerwear
This shade is suited for outerwear. It is a subtle way of showing your sense of fashion and your love for nature.