Astronaut

General Information about #273B71

The hex color #273B71, often referred to as "Astronaut", is a dark shade of blue with a hint of purple. It resides in the blue color family and is commonly associated with feelings of stability, trust, and intelligence. In the RGB color model, it is composed of 15.29% red, 23.14% green, and 44.31% blue. The color's CMYK values are 0.65, 0.48, 0.0, 0.56, indicating that it is primarily composed of cyan and magenta. This color is frequently used in corporate branding and web design to convey a sense of professionalism and reliability. Its darker tone makes it suitable for backgrounds and accents, providing a sophisticated and calming visual effect. The name 'Astronaut' aptly reflects its association with the depths of space and the mysteries of the universe.

The hex color #273B71, also known as Astronaut, presents some accessibility challenges, particularly for users with visual impairments. Its relatively low luminance value of 8.7 cd/m² results in a low contrast ratio against a white background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to ensure readability. Using #273B71 for text on a white background may not meet these guidelines, potentially making it difficult for users to distinguish the text from the background. To improve accessibility, consider pairing #273B71 with lighter colors or using it for larger design elements where the contrast is less critical. Alternatively, using a darker background color can create a more accessible contrast ratio. When using it for interactive elements, ensure sufficient visual cues beyond color alone are present to aid users who may have difficulty distinguishing colors.

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Applications

• Web Design

  In web design, #273B71 can be used to create a sophisticated and professional look. It is suitable for headers, navigation menus, and call-to-action buttons, especially when paired with lighter accent colors. The color evokes a sense of trust and reliability, making it ideal for websites related to finance, technology, or education. Due to its darker hue, ensure sufficient contrast with text and other elements to maintain readability and accessibility. Consider using it as a background for hero sections with white or light-colored text overlaid for maximum impact. Its depth can add visual interest without being overly distracting.

• Interior Design

  In interior design, #273B71 can be used as an accent color in living rooms, bedrooms, or home offices. It pairs well with neutral tones like gray, beige, or white, creating a calming and sophisticated atmosphere. Use it for walls, furniture, or decorative accessories to add depth and visual interest to a room. The color's association with tranquility makes it suitable for spaces intended for relaxation and focus. Consider using it in combination with natural materials like wood or stone to enhance the feeling of warmth and comfort. As an example, this color can be used for a couch to create a unique aesthetic.

• Graphic Design

  In graphic design, #273B71 is useful for creating a sense of professionalism and stability in branding materials. It can be used for logos, brochures, and marketing collateral. This color works well with lighter, contrasting colors to draw attention to key information. Its depth and richness make it suitable for conveying messages of trust and authority. Can be used in combination with brighter accent colors for a modern and visually appealing look. The color is versatile and can be adapted to suit a variety of design styles and purposes. Its versatility makes it suitable for a wide range of design projects.

Complementary color

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