Mallard
General Information about #273B1C
The hexadecimal color code #273B1C represents a dark shade of green, often referred to as 'Mallard' due to its resemblance to the plumage of a male mallard duck. It's composed of 15.3% red, 23.1% green, and 11% blue. In the RGB color space, it translates to R:39, G:59, B:28. This color leans towards the cooler side of the spectrum, evoking feelings of nature, earthiness, and tranquility. Colors similar to Mallard are often found in forests and natural landscapes. In the CMYK color model, it consists of 34% cyan, 0% magenta, 53% yellow, and 77% black. This color is considered a muted and sophisticated choice.
The color #273B1C, also known as Mallard, presents some accessibility challenges, especially when used as text on a white or light background. Its relatively low luminance value makes it difficult for users with visual impairments to read. To ensure accessibility, it's crucial to use a sufficiently light color for the background. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text (14pt bold or 18pt regular). Tools like the WebAIM Contrast Checker can help verify contrast ratios. When using #273B1C for interactive elements like buttons, provide clear visual cues beyond color alone, such as borders or text labels, to aid users with color vision deficiencies. Meaning should not be conveyed by color alone. For decorative purposes, accessibility is less critical, but consider the overall visual experience for all users.
Shades
Digital Color Formats
Alternative colors
- #344a28
A slightly lighter green that offers better contrast while maintaining a natural, earthy feel.
- #42523a
A desaturated green that provides a more subtle and understated look, suitable for backgrounds.
- #2e3f23
A dark olive green that is very similar but provides better contrast on lighter backgrounds.
Applications
Web Design and Branding
In web design, Mallard (#273B1C) is ideal for creating a sense of nature, tranquility, and sophistication. Use it for website headers, footers, or sidebars to establish a grounding visual element. In user interface design, apply it sparingly as an accent color for buttons or icons, paired with lighter complementary shades for readability. Avoid using it as the primary text color due to accessibility concerns. For branding, Mallard conveys themes of sustainability, growth, and stability. Combine it with earthy tones and organic shapes to reinforce a natural and authentic brand identity.
Interior Design
In interior design, Mallard (#273B1C) brings a touch of the outdoors inside, working well in spaces intended for relaxation and focus. Use it as an accent wall color in a study or bedroom, or for upholstery in living rooms. Pair it with natural materials like wood and stone to enhance the earthy aesthetic. It can also be used in kitchens for cabinetry, providing a unique and sophisticated alternative to traditional neutrals. When using Mallard in interior spaces, balance it with lighter colors and good lighting to prevent the room from feeling too dark.
Fashion and Apparel
In fashion, Mallard (#273B1C) offers a versatile and sophisticated alternative to traditional black or navy. It can be used for outerwear, such as jackets or coats, to create a stylish and understated look. It also works well for accessories like scarves or bags, adding a subtle pop of color to an outfit. In formal wear, Mallard can be used for suits or dresses, paired with neutral or metallic accents. For casual wear, consider using Mallard for pants or skirts, complemented by lighter tops. This colour is great for creating a nature-inspired aesthetic.