Astronaut
General Information
The hex color #273A71, also recognized as "Astronaut," is a deep shade of blue often associated with sophistication, trust, and intelligence. In the RGB color model, it is composed of 15.3% red, 22.7% green, and 44.3% blue. This combination gives it a calming and intellectual feel. The CMYK values are 65.4% cyan, 48.7% magenta, 0% yellow, and 55.7% black. This color is often used in corporate branding to convey reliability and professionalism. In web design, it can be employed to create a sense of depth and trustworthiness, especially in headers or call-to-action buttons. Its versatility extends to interior design, where it can serve as an accent color to create a serene and sophisticated ambiance, making it a popular choice for various applications across different design fields. Because of its dark nature, it should be paired with lighter colors to enhance contrast and readability.
The hex color #273A71, also known as Astronaut, presents some accessibility challenges, especially when used for text or interactive elements. Its relatively low lightness value (approximately 20%) means that it requires careful consideration of contrast ratios to ensure readability and usability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text against its background. When using #273A71, it is crucial to pair it with lighter colors to meet these contrast requirements. White or very light shades of yellow or green would be appropriate choices for text or interactive elements on a #273A71 background. Insufficient contrast can make it difficult for users with visual impairments to perceive the content, leading to a poor user experience. Therefore, designers and developers should always use contrast checking tools to verify the compliance of their color combinations with accessibility standards when using this color.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #273A71 can be used as a background color for website headers or footers to create a sense of sophistication and depth. When using it for larger areas, it's best paired with lighter text and interactive elements that adhere to accessibility guidelines. This color can evoke feelings of trust and professionalism, making it suitable for businesses in finance, technology, or education. Furthermore, this color can be used to create a night mode color scheme for a website or application, which is a popular trend for improving user experience in low-light environments. Its darkness makes it ideal for reducing eye strain and conserving battery life on devices with OLED screens.
Interior Design
In interior design, #273A71 can be applied as an accent wall color in living rooms or bedrooms, creating a calming and sophisticated atmosphere. It pairs well with neutral furniture and metallic accents, such as gold or silver, to add a touch of luxury. The color can also be used in smaller decorative elements, like cushions or vases, to complement a lighter color scheme. Moreover, consider using this shade in home offices or studies to promote concentration and reduce distractions. This color can be a great choice for creating a serene and professional environment that helps focus and productivity.
Fashion
In fashion, #273A71 can be used for creating elegant and formal attire. It works well for dresses, suits, or outerwear, exuding a sense of timeless style and sophistication. Accessorizing with jewelry in silver or pearl can enhance the color's appeal. It's also a great color choice for accessories like handbags or shoes, adding a subtle touch of elegance to any outfit. This shade of blue works well for creating minimalist designs and also complements patterns that use gold or other metallic shades.