Rhino
General Information
The hexadecimal color #273A61, often referred to as Rhino, is a dark shade of blue-purple. It belongs to the cool color family and evokes feelings of sophistication, stability, and calmness. In the RGB color model, it is composed of 15.29% red, 22.75% green, and 38.04% blue. In the CMYK color model, it consists of 60% cyan, 40% magenta, 0% yellow, and 62% black. This color is frequently used in branding and design projects that aim to convey trustworthiness and professionalism. Its dark nature makes it suitable for backgrounds or elements where text needs to stand out, but careful consideration should be given to contrast ratios for accessibility.
The color #273A61, also known as Rhino, presents some accessibility challenges, particularly regarding color contrast. When used as text against a white background, the contrast ratio may fall below the WCAG recommended levels for readability. This means that users with visual impairments might find it difficult to distinguish the text. To improve accessibility, consider pairing it with lighter colors for text or using it sparingly for decorative elements. A contrast checker tool can assist in determining appropriate color combinations. In general, it is not recommended to use this color for essential user interface elements, unless proper care is taken to ensure sufficient contrast. This involves using a lighter color for the text or having a very vibrant background color. Furthermore, testing with different user groups is recommended.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #273A61 can be employed for header backgrounds, navigation bars, or as an accent color for buttons. It provides a sophisticated and professional feel, making it suitable for corporate websites or educational platforms. However, it's crucial to ensure adequate contrast with text elements to maintain readability. It can also be used in data visualization to represent categories or highlight specific data points. It is generally used in designs that want to convey elegance and calmness.
Interior Design
In interior design, #273A61 can be used as a wall color in living rooms or bedrooms to create a calming and sophisticated atmosphere. It pairs well with neutral tones like beige or gray, as well as metallic accents such as gold or silver. This color can also be incorporated in furniture upholstery or decorative accessories to add depth and richness to a space. Consider using this color for accent walls or in rooms with ample natural light to prevent the space from feeling too dark.
Fashion
In fashion, #273A61 can be used for elegant dresses, sophisticated suits, or accessories like handbags and scarves. It's a versatile color that complements a variety of skin tones and can be paired with both warm and cool colors. The color also works well in formal outfits. It can also be combined with other colors like gold or beige for an elegant look.