Persian Blue
General Information about Persian Blue
The color #2739BF, commonly known as Persian Blue, is a deep and vibrant shade of blue often associated with royalty, intelligence, and sophistication. In the RGB color model, it consists of 15.29% red, 22.35% green, and 74.9% blue. This specific combination results in a color that is both calming and striking, making it a popular choice in various design applications. Historically, blue pigments were highly valued, and Persian Blue, in particular, held significant cultural importance, often used in art and textiles. This hue evokes feelings of trust, stability, and authority, making it a versatile option for branding, web design, and interior decoration. Furthermore, it is perceived as a color of knowledge and power. Its hex code #2739BF is a reference for the specific values for red, green, and blue.
The hex color #2739BF, also known as Persian Blue, presents some accessibility challenges, particularly when used for text or interactive elements. Its relatively low luminance means that it may not provide sufficient contrast against lighter backgrounds, potentially making it difficult for users with visual impairments to read or interact with the content. To ensure accessibility, it is crucial to pair this color with a background that offers a high contrast ratio, ideally meeting the WCAG (Web Content Accessibility Guidelines) AA or AAA standards. For instance, using white or a very light shade of yellow as a background color would significantly improve readability. Additionally, consider using this color sparingly for decorative purposes rather than critical information, or provide alternative styling options for users who require higher contrast. Always test the color combination with accessibility tools to verify compliance and ensure a positive user experience for everyone. Avoid using similar dark colors in combination with #2739BF.
Shades
Digital Color Formats
Alternative colors
- #3355cc
A slightly lighter shade of blue that maintains a similar aesthetic while offering improved contrast against light backgrounds.
- #192a6c
A darker variant of blue which provides better contrast on light backgrounds, making it more suitable for text.
- #4d63d9
A more vibrant blue with increased saturation that can draw attention and works well for highlights and accents.
Applications
Website Design and Branding
Persian Blue can be effectively used as a primary color in website designs for technology companies or educational institutions, evoking a sense of trust, intelligence, and innovation. It can be paired with complementary colors like light yellows or oranges for call-to-action buttons to create visual interest and guide user interaction. In branding, this color communicates stability and reliability, making it ideal for logos and marketing materials aimed at establishing a strong and dependable brand image. Using #2739BF will add some extra coolness to the brand.
Interior Design and Fashion
In interior design, Persian Blue can be incorporated as an accent color in living rooms or bedrooms to create a calming and sophisticated atmosphere. It can be used for cushions, curtains, or wall art to add a pop of color without overwhelming the space. Paired with neutral tones like gray or beige, it creates a balanced and harmonious environment. In fashion, Persian Blue can be used in evening wear or formal attire to convey elegance and confidence. Accessorizing with silver or gold accents can further enhance its appeal, making it a versatile choice for various occasions.
Digital Art and Graphic Design
In the realm of digital art and graphic design, Persian Blue can be a powerful tool for creating visually stunning and engaging compositions. Its rich hue lends itself well to backgrounds, gradients, and accent elements. When combined with lighter shades, it can create a sense of depth and dimension, while its contrast with warmer colors can create a dynamic and eye-catching effect. Whether you're designing a website, creating a logo, or illustrating a scene, Persian Blue can bring a sense of sophistication and style to your work.