Astronaut
General Information About #272E74
The hex color #272E74, also known as Astronaut, is a deep, muted shade of blue-purple. It resides in the blue-violet spectrum and evokes feelings of depth, sophistication, and mystery. In the RGB color model, it is composed of 15.29% red, 18.04% green, and 45.49% blue. In the CMYK color model, it consists of 66.49% cyan, 60.33% magenta, 0% yellow, and 54.51% black. This color is often associated with intellect, power, and stability, making it a popular choice for corporate branding and formal designs. Its unique blend of blue and purple provides a sense of calm while maintaining a commanding presence, suitable for creating a sense of authority and trustworthiness.
The hex color #272E74, also known as Astronaut, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires light-colored text to ensure sufficient contrast for readability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text, as per WCAG guidelines. Tools like contrast checkers can help verify compliance. Due to its darkness, avoid pairing it with other dark colors. Using #272E74 for interactive elements like buttons or links necessitates clear visual cues, such as distinct borders or hover effects, to aid users in recognizing clickable areas. Thoughtful application of this color can make digital interfaces more inclusive and user-friendly.
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Applications
Web Design and Branding
In web design, #272E74 can serve as a sophisticated background color for websites aiming for a professional or academic aesthetic. It pairs well with lighter text and can be used in navigation bars, headers, or footers. For branding, this color can be incorporated into logos and marketing materials to convey trust, intelligence, and stability, especially within the tech or finance sectors. Interior designers might use this shade to create accent walls in studies or libraries, complemented by warm lighting and natural wood tones to balance its coolness.
Fashion and Beauty
#272E74 is a good choice in fashion and beauty, especially in evening wear or formal attire, conveying elegance and depth. It's suitable for dresses, suits, or accessories like scarves and ties. In beauty, it works well for eyeshadows or eyeliners, providing a dramatic yet refined look. Its usage in graphic design gives a feel of elegance and professionalism, and it could be useful in banners.
User Interface Design
Astronaut' is a perfect choice as a complementary color for brighter shades to reduce visual noise in an interface. It also works well as a contrast to more vibrant elements to improve readability and focus. Using Astronaut for text will bring attention to it and create a bold statement, perfect for headlines or calls to action. This color is a wonderful choice to evoke feelings of calmness and focus in user interface elements.