Persian Indigo
General Information about Persian Indigo
The hexadecimal color #272078, also known as Persian Indigo, is a dark shade of blue-violet. It is composed of 15.3% red, 12.5% green, and 47.1% blue. In the RGB color model, it represents a relatively low intensity of red and green, and a high intensity of blue, resulting in its deep, cool tone. Persian Indigo evokes feelings of tranquility, sophistication, and mystery. It is often associated with royalty, wisdom, and spirituality. This color family has a long history, dating back to ancient civilizations where indigo dyes were highly prized for their vibrant and lasting color. In modern usage, Persian Indigo is often employed to create a sense of elegance and depth, particularly in designs that aim to convey a sense of luxury or intellectualism.
The hex color #272078, also known as Persian Indigo, presents some accessibility challenges, especially when used as a background or text color. Its relatively low luminance (darkness) requires careful consideration of color contrast to ensure readability and usability. According to WCAG (Web Content Accessibility Guidelines), sufficient contrast between foreground and background colors is crucial for users with visual impairments, including those with low vision or color blindness. For text, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #272078, lighter colors should be paired to meet these guidelines. Tools like WebAIM's contrast checker can help verify compliance. Avoid using this color for essential information or interactive elements without appropriate contrast, as it may create barriers for some users. Considering alternative color combinations or providing options for users to adjust the color scheme can improve accessibility.
Shades
Digital Color Formats
Alternative colors
- #3f3887
A slightly lighter shade of indigo that offers better contrast against white backgrounds while maintaining a similar aesthetic.
- #483d8b
A more vibrant alternative that provides better visibility and can be used to highlight important elements.
- #363058
A desaturated version that works well in muted color palettes and provides a softer feel.
Applications
Web Design
In web design, Persian Indigo can serve as a sophisticated background for headers or sidebars. When using it, ensure sufficient contrast with the text by using lighter fonts like white or a pale yellow. It's also suited for creating a calming atmosphere on websites related to meditation, wellness, or spirituality. Consider using it sparingly to highlight calls to action or important information if adequate contrast is achieved. It can also be used to create a night mode setting for websites to reduce eye strain in low-light conditions.
Interior and Fashion Design
In interior design, Persian Indigo can be used as an accent color in bedrooms or living rooms to create a calming and luxurious environment. It pairs well with metallic accents like gold or silver, as well as natural materials like wood and stone. Consider using it on walls or upholstery to add depth and sophistication. In fashion design, Persian Indigo can be used for evening wear or formal attire. It complements neutral colors like black, gray, and white, and can be paired with jewel-toned accessories for a pop of color.
Branding and Packaging
Persian Indigo is perfect for cosmetic packaging, especially for products aimed at evening or nighttime use. Its association with luxury and sophistication can enhance the perceived value of the product. It can also be used in branding for tech companies or services, conveying a sense of innovation, reliability, and forward-thinking. Additionally, it's suitable for branding related to educational institutions or platforms, signifying knowledge, wisdom, and tradition.