Jacksons Purple
About Jackson's Purple
The hex color #271B99, also known as Jackson's Purple, is a deep, saturated shade of purple positioned closer to the blue end of the spectrum. In the RGB color model, it is composed of 15.29% red, 10.59% green, and 60% blue. This combination creates a color that evokes feelings of royalty, mystery, and sophistication. The name "Jackson's Purple" itself suggests a sense of uniqueness and character. In the context of color theory, purple is often associated with creativity, wisdom, and independence. Its depth makes it suitable for applications where a sense of elegance and formality is desired, but its darkness also necessitates careful consideration of contrast and accessibility in design.
The hex color #271B99, also known as Jackson's Purple, presents significant accessibility challenges, particularly for users with visual impairments. Its low luminance value of approximately 4 means that text or interactive elements using this color as a background are likely to fail WCAG (Web Content Accessibility Guidelines) contrast ratio requirements. Specifically, both AA and AAA compliance levels demand a minimum contrast ratio of 4.5:1 and 7:1, respectively, for normal text and 3:1 and 4.5:1 for large text (14pt bold/18pt regular or larger). To improve accessibility, consider pairing #271B99 with very light text colors, such as white (#FFFFFF), or using it sparingly for purely decorative purposes. Darkening the purple towards black would further reduce visibility and contrast, whereas lightening it significantly could improve readability, albeit altering the intended aesthetic. Using contrast checking tools during the design phase is crucial to ensure compliance and a better user experience for all individuals.
Shades
Digital Color Formats
Alternative colors
Applications
Elegant Web Design
In web design, Jackson's Purple can serve as a sophisticated background color for headers or call-to-action buttons, especially for brands aiming to project elegance and luxury. Due to its dark nature, it's best paired with light, contrasting text to ensure readability. Consider using it for navigation menus on a website that wants to convey a sense of mystery and exclusivity. Also, remember its accesibility limitations, so make sure the contrast ratio is high enough.
Mystical Beauty Products
Within the beauty industry, this deep purple shade aligns with themes of royalty, night, and magic, rendering it suitable for packaging or branding associated with evening skincare routines or mystical cosmetic lines. Consider using it as the primary color for eye shadow palettes that aim for mystery and a feeling of dark beauty. It also can be used for nail polish for darker outfits.
Luxurious Interior Accents
For interior design, Jackson's Purple can be used as an accent color in a room, for example a bedroom or lounge, to create a luxurious or calming atmosphere. Consider pairing it with lighter shades such as white or beige to balance the dark hue. Using this color sparingly, such as for decoration purposes (pillows, curtains, vases) is a good way to make the room more stylish.