Cocoa Brown
General Information about Cocoa Brown
The hex color #27181F, often referred to as Cocoa Brown, is a dark, muted shade of brown. In the RGB color model, it is composed of 15.29% red, 9.41% green, and 12.16% blue. This color resides in the brown color family, known for its earthy and warm qualities. Cocoa Brown is frequently associated with feelings of comfort, stability, and natural elegance. It is often used in design to evoke a sense of richness and sophistication without being overly flashy. In branding, it can represent reliability and trustworthiness, making it a popular choice for companies aiming to project a grounded image. Its relative darkness lends itself well to creating a sense of depth and seriousness.
The hex color #27181F, also known as Cocoa Brown, presents several accessibility challenges. Its low lightness value of 9% means that text rendered in this color will require very light foreground colors to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #27181F as a background, ensure that any text or interactive elements placed on top meet these contrast requirements. Lighter shades of yellow, white, or light gray would be suitable foreground colors. Tools like contrast checkers can help verify compliance. Additionally, consider users with low vision or color blindness when implementing this color in design. Offering alternative color schemes can significantly improve usability for a broader audience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Cocoa Brown can be effectively used for website footers, navigation bars, or as a background for section dividers to create a sense of depth and sophistication. However, it should be paired with high-contrast text colors to ensure readability. For instance, using it as a background for a contact form with white input fields and labels can create a visually appealing and user-friendly design. Furthermore, consider employing it sparingly for decorative elements like borders or subtle patterns, avoiding overuse to prevent a dark and heavy aesthetic.
Interior Design
In interior design, Cocoa Brown can be used to create a warm and inviting atmosphere. It works well as an accent color for walls, furniture, or decorative items. Consider pairing it with lighter, neutral colors like beige or cream to balance the darkness and add brightness to the space. This color is particularly suitable for creating a cozy ambiance in living rooms or bedrooms, complementing natural wood tones and soft lighting. Using it for leather furniture or wooden accents can enhance the overall sense of comfort and elegance.
Fashion
In fashion, cocoa brown is often employed to project a sense of understated elegance and timeless style. It can be used for creating versatile wardrobe staples, such as tailored trousers, woolen coats, or leather accessories. The color is especially suited for fall and winter collections, adding a touch of warmth and sophistication. Pairing it with other earthy tones or contrasting it with brighter accent colors can enhance its appeal. Cocoa brown also works well in knitwear and suede garments, offering a soft and tactile element to the overall look.