Melanzane
General Information about #270E24
The hex color #270E24, often referred to as 'Melanzane' due to its resemblance to the color of eggplants, falls within the dark purple color family. It is composed of 15.3% red, 5.5% green, and 14.1% blue. In the RGB color space, its values are R:39, G:14, B:36. Its CMYK values are C:0, M:0.641, Y:0.077, K:0.847. The color has a subdued, muted quality, making it suitable for applications where a subtle and understated tone is desired. The perceived color is generally categorized as a deep, slightly reddish-purple. Due to the low green component, the color tends to lean toward the warmer side of the purple spectrum. It is often associated with feelings of sophistication, mystery, and luxury.
The hex color #270E24, also known as Melanzane, presents significant accessibility challenges, especially in web design. Its low luminance value of approximately 2.5 cd/m² results in very poor contrast against white text, failing WCAG (Web Content Accessibility Guidelines) standards for normal text (AA) and large text (AAA). This means users with visual impairments, including those with low vision or color blindness, will struggle to read content displayed with this color. To improve accessibility, it's crucial to pair #270E24 with much lighter colors, aiming for a contrast ratio of at least 4.5:1 for regular text and 3:1 for large text. Tools like contrast checkers can help verify compliance. Furthermore, avoid relying solely on color to convey important information; use additional cues like text labels or icons to ensure inclusivity.
Shades
Digital Color Formats
Alternative colors
- #331a30
A slightly lighter shade that offers improved contrast while maintaining a similar dark, muted tone.
- #4d1346
A more saturated purple that provides a stronger visual presence and better contrast against light backgrounds.
- #36221f
A deep, earthy brown that provides a natural and grounding alternative.
Applications
Web Design Accent
In web design, #270E24 can be used sparingly as a background accent or to create a sophisticated, dark theme. It's best suited for sections where readability isn't paramount, such as decorative headers or subtle visual dividers. When used for text or interactive elements, always pair it with a light, contrasting color to ensure accessibility and user-friendliness. Due to its richness and depth, it can also be effective in creating a sense of luxury or mystery. However, be mindful of its low luminance and potential impact on users with visual impairments, so use with care and conduct thorough accessibility testing.
Beauty and Fashion
In the beauty and fashion industries, #270E24 can represent elegance and sophistication. It's similar to the shade of ripe eggplants and, therefore, may be used in eyeshadow palettes, nail polishes, and lipsticks to evoke a sense of depth and richness. It can also appear in clothing designs for evening wear or statement pieces, providing a dark and luxurious look. The color pairs beautifully with metallic accents like gold or silver, enhancing its opulent appeal. It is versatile enough to be used as a primary color or as an accent to compliment lighter or more vibrant tones.
Interior Design Accent
In interior design, #270E24 brings a sense of drama and intimacy to spaces. Use it in moderation on walls to create a cozy and enveloping atmosphere, especially in bedrooms or studies. It works well with warm lighting and natural textures like wood and leather to create a balanced and inviting environment. As a more restrained approach, incorporate the color in furniture upholstery, rugs, or decorative accessories. This deep, muted color can also serve as a neutral base to build upon with pops of brighter colors, such as golds, creams, and deep reds, to create a refined color palette.