Jacaranda
General Information about #270B29
The hex color code #270B29 represents a dark, muted shade of purple, often associated with sophistication, mystery, and creativity. It is a blend of red and blue, leaning more towards the blue end of the spectrum. In the RGB color model, it is composed of 15.3% red, 4.3% green, and 16.1% blue. This color is often referred to as "Jacaranda", named after the Jacaranda tree that has purple flowers. Jacaranda trees are grown in tropical or subtropical areas and can be used as an ornamental tree. The color's hex code provides a standardized way to represent it across various digital platforms, ensuring color consistency in web design, graphic design, and digital art. Its relatively low saturation and dark luminance make it suitable for creating a sense of depth or a calming atmosphere. The color is often used for creating backgrounds.
The color #270B29, a deep, muted purple, presents several accessibility challenges, particularly concerning color contrast. When used as a background color, it necessitates very light text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text, and 3:1 for large text (14pt bold or 18pt regular). Using a color contrast checker is crucial to verify compliance with WCAG guidelines. Avoid pairing #270B29 with similarly dark or mid-toned colors. For users with visual impairments, including color blindness, sufficient contrast is paramount. Consider providing alternative color schemes to accommodate individual user preferences and needs. When used for decorative elements, ensure these elements don't convey crucial information solely through color, as this will be inaccessible to many users. Remember that accessibility is about inclusivity and ensuring the content is usable by everyone, regardless of ability.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design, Fashion, Interior Design
In web design, #270B29 can be employed to create a sophisticated and mysterious aesthetic. It can be used as a background color for sections intended to evoke a sense of luxury or exclusivity, such as in portfolios for high-end brands or in the headers of websites promoting premium services. In fashion, this color translates into elegant evening wear, accessories, or a bold statement in makeup, such as a deep, sultry lipstick. Its rich hue also lends itself well to interior design, working as an accent wall in a modern living room or as the primary color in a bedroom to foster a calming, intimate atmosphere. In graphic design, #270B29 could serve as the base color for a logo design for a mysterious brand.
Beauty, Digital Art, Photography
In beauty and cosmetics, #270B29 is suitable for eye shadows, lipsticks, and nail polishes, conveying sophistication and edginess. It pairs well with metallic accents, such as gold or silver, to enhance its luxurious feel. In the realm of digital art, this color can represent the mysterious night sky or add depth to fantasy-themed landscapes. As an accent color, this hue can enhance the perceived value of the subject with elegance. It can also be used to create a contrast with a brighter color. In photography, it can be used in post-processing to create a moody or atmospheric effect.
Luxury Brand Marketing
Jacaranda provides a sense of luxury and sophistication. Consider using this color in a fashion context, specifically in the designs of evening gowns and elegant accessories. It can be used in marketing materials for high-end products. The deep, rich color evokes feelings of elegance and exclusivity, making it ideal for brands that aim to convey quality and prestige. Consider using it for high-end chocolate.