Kilamanjaro
General Information about #270A04
The hex color #270A04, also known as Kilimanjaro, is a very dark shade of brown. It belongs to the reddish-brown color family and evokes feelings of warmth, earthiness, and sophistication. Its darkness implies depth, richness, and can create a sense of mystery or understated elegance. The color is composed of 15.3% red, 3.9% green, and 1.6% blue. In the RGB color model, it is defined as (39, 10, 4). In the CMYK color model, its values are 0% cyan, 74.4% magenta, 89.7% yellow, and 84.7% black. Due to its dark nature, it is often used sparingly to provide highlights or used as a subtle background, requiring careful consideration of contrasting colors for readability and visual balance.
The hex color #270A04 presents significant accessibility challenges, particularly for users with visual impairments. Its extremely low lightness value results in very poor contrast against almost any background. According to WCAG guidelines, sufficient contrast is crucial for readability and usability. Text or interactive elements using #270A04 on a white or light-colored background would fail most contrast ratio tests, making it difficult for users to distinguish content. To improve accessibility, it is strongly advised to use significantly lighter colors for text or interactive elements. Tools like contrast checkers can assist in determining appropriate color combinations that meet accessibility standards. Consider using a lighter shade of brown or beige for background with white text, which will improve readability and ensure compliance with accessibility guidelines, fostering inclusivity.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accents
In web design, #270A04 can be used sparingly for subtle accents or as a background color for small sections where high contrast is not critical. It evokes a sense of warmth and sophistication when combined with lighter, contrasting elements. However, it should be avoided for main text or interactive components due to accessibility concerns. Employing it judiciously can add depth and richness to a website's overall aesthetic, creating a visually appealing yet user-friendly experience, but contrast considerations are vital for readability and inclusivity.
Interior Design Accents
In interior design, Kilimanjaro (#270A04) can be used to create a warm and inviting atmosphere in rooms with ample natural light. It works well as an accent wall color or for furniture pieces like couches and armchairs. It can be paired with lighter neutral colors like beige or cream to balance the darkness and prevent the space from feeling too enclosed. The deep brown hue also complements natural materials like wood and leather, adding a touch of rustic elegance to the overall design scheme, provided sufficient lighting is incorporated to avoid a dim and somber feel.
Branding (Chocolate, Coffee)
In branding, #270A04 is perfect for creating a classy and elegant ambiance when promoting chocolate, coffee, or gourmet products. The dark brown can be paired with gold or cream colors to increase the appeal. It’s most effective when used to make product packaging or labels stand out on shelves. Ensure readability, the fonts should be in contrasting colors to ensure the brand message is effectively communicated. It's not suited for brands targeting a younger audience.