Jacaranda
General Information about #27092B
The hexadecimal color #27092B, commonly referred to as Jacaranda, is a dark, muted shade of purple. In the RGB color model, it is composed of 15.29% red, 3.53% green, and 16.86% blue. In the CMYK color model, it consists of 9% cyan, 79% magenta, 0% yellow, and 83% black. This color is often associated with elegance, sophistication, and mystery. It is a cool-toned color that can evoke a sense of calmness and depth. The color derives its name from the Jacaranda tree, known for its vibrant purple blossoms, although the hex code itself is a darker, more subdued representation of the flower's color.
The color #27092B, also known as Jacaranda, presents some accessibility challenges, especially when used as a background for text. Due to its dark nature, it requires very light text (ideally white or a very pale shade) to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using a color like #27092B without careful consideration of text color can lead to poor readability, causing eye strain and making the content inaccessible to users with visual impairments. To mitigate this, designers should use contrast checking tools to verify the contrast ratio and choose appropriate text colors or adjust the background color slightly to improve accessibility. Also avoid using this color for important UI elements if contrast can not be ensured.
Shades
Digital Color Formats
Alternative colors
- #442240
A lighter shade of purple that provides better contrast for text while maintaining a similar aesthetic.
- #332233
A desaturated purple that can be used as a secondary color without overpowering the main elements.
- #552255
A lighter, more vibrant purple that offers better readability and a more modern look.
Applications
Web Design
In web design, Jacaranda (#27092B) can be used to create a sophisticated and luxurious feel, especially for brands that want to convey elegance and mystery. It's well-suited for backgrounds of hero sections or footers, paired with light text and minimalist design elements. Because of its darkness, it's not recommended for large blocks of text. It can also be used for decorative elements such as borders, icons, or accents to add a touch of sophistication without overwhelming the overall design.
Interior Design
In interior design, Jacaranda can be used as an accent color in spaces designed to evoke a sense of drama and luxury. It can be used for velvet furniture, decorative pillows, or statement walls, paired with metallic accents like gold or silver to enhance its richness. It works best in rooms with ample natural light or well-planned artificial lighting to prevent the space from feeling too dark or gloomy. Use it sparingly to create focal points and add depth to the design.
Fashion and Beauty
In fashion, Jacaranda can be used to create elegant and mysterious looks. It's especially suited for evening wear or statement pieces. Think of a velvet dress, a silk scarf, or embellished accessories. It pairs well with neutral colors like black, gray, or beige, as well as metallic accents like gold or silver. It can also be used for cosmetic packaging, particularly for luxury brands.