Jacaranda
General Information
The hex color code #27072D represents a dark, muted shade of purple, often associated with elegance, mystery, and sophistication. In the RGB color model, it consists of 15.3% red, 2.7% green, and 18% blue. This color leans towards the cooler side of the spectrum and is relatively low in saturation, giving it a subtle and refined appearance. Colors like #27072D are often used to create a sense of depth and richness in designs. Due to its dark nature, it is best used sparingly or paired with lighter colors to provide adequate contrast and avoid overwhelming the visual experience. It can evoke a sense of creativity, luxury, and even spirituality.
The color #27072D, a deep, muted purple, presents certain accessibility challenges, especially when used for text. Its low luminance value means that it requires careful consideration of contrast ratios. According to WCAG guidelines, text should have a contrast ratio of at least 4.5:1 against its background to ensure readability for users with visual impairments. For large text (14pt bold or 18pt regular), a contrast ratio of 3:1 is acceptable. When using #27072D for text, it's crucial to pair it with a light background color to meet these contrast requirements. A light yellow or a pale lavender can be suitable options. If used for non-text elements like icons or decorative elements, ensure that their size and prominence are sufficient for users to perceive them clearly. Avoid using it as the sole indicator for interactive elements, always provide additional cues like labels or borders.
Shades
Digital Color Formats
Alternative colors
- #4a144b
A lighter shade of purple that offers better contrast against both light and dark backgrounds, improving readability and visual appeal.
- #3d2740
A desaturated purple that provides a more subtle and neutral tone, making it easier to incorporate into various designs without overwhelming the user.
- #333333
A dark grey that works well with the Jacaranda to create depth and contrast in designs.
Applications
Web Design
In web design, #27072D can be used to create a sophisticated and luxurious feel. It's suitable for headers, navigation bars, or as an accent color in a minimalist design. When used sparingly and combined with lighter, contrasting colors, it can add depth and elegance to a website. It works best for brands aiming for a high-end or artistic image. Consider pairing it with a serif font for a classic look or a sans-serif font for a modern touch.
Beauty and Cosmetics
In the beauty industry, #27072D can be used for packaging design or as an eyeshadow color. Its deep, mysterious hue makes it perfect for creating a dramatic and alluring look. This shade exudes sophistication and can be incorporated into lipstick shades or nail polish colors to give off a sense of elegance and exclusivity.
Interior Design
In interior design, #27072D can be used as an accent color in a room to create a sense of drama and luxury. It's best used in small doses, such as on throw pillows, artwork, or as an accent wall. Pair it with lighter neutrals like beige or gray to prevent the space from feeling too dark or overwhelming. Metallics like gold or silver can enhance the luxurious feel of this color.