Dark Blue
General Information about the Color #2706C4
The hex color #2706C4 represents a dark shade of blue, falling within the blue color family. In the RGB color model, it consists of 15.3% red, 2.4% green, and 76.9% blue. This combination results in a deep, rich hue often associated with feelings of calmness, trustworthiness, and authority. Dark blue colors are frequently used in corporate branding, government websites, and educational materials to convey professionalism and stability. In color psychology, dark blue is linked to intelligence, security, and reliability, making it a popular choice for creating a sense of confidence and dependability. Its high blue component makes it suitable for backgrounds and elements intended to create a calming effect. Because of the high blue amount and low red and green values, the color may seem cold and should be mixed with warmer colors.
The hex color #2706c4, a dark blue, presents several accessibility considerations for web developers. Its low lightness value means it requires careful pairing with text and other elements to ensure sufficient contrast. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. When using #2706c4 as a background, light-colored text (e.g., white or light yellow) is necessary to meet these standards. Tools like contrast checkers can help verify compliance. Additionally, avoid relying solely on color to convey information, as users with color vision deficiencies may not be able to distinguish it. Provide alternative cues, such as text labels or icons, to ensure inclusivity. Consider the overall design and context to maximize readability and usability.
Shades
Digital Color Formats
Alternative colors
- #3b5998
A slightly lighter shade of blue that provides better contrast against white backgrounds while maintaining a similar aesthetic.
- #007bff
A more vibrant blue that can be used as an accent color to draw attention to specific elements on a webpage.
- #4682b4
This alternative offers a softer, more muted tone while still residing in the blue color family.
Applications
Corporate Branding
Dark blue is a classic color choice for financial institutions and corporate websites, because it conveys trust, stability, and professionalism. It can be used for website backgrounds, button colors, and data visualization elements to create a consistent and reliable user experience. It is often paired with gray or white to create a clean and modern look, and should be combined with sans-serif fonts for a professional appearance. This tone can subtly reinforce a feeling of dependability and instill confidence in visitors, reinforcing the brand's commitment to security and integrity.
Educational Platforms
Dark blue is effective in educational settings, particularly for online learning platforms and university websites. It provides a calming and focused environment, reducing distractions and encouraging concentration. It can be used for navigation menus, headers, and content areas to create a structured and organized layout. The color associates with knowledge and tradition and is suitable for institutions that want to display a classic yet modern tone. Using dark blue in the design also helps to improve readability and reduces eye strain during extended study sessions, promoting a more effective learning experience.
Mobile App Design
In the realm of mobile apps, the hex color #2706c4 can serve as a primary color for creating an immersive and engaging user interface. Due to the color creating a feeling of depth it could be used in gaming apps or apps focusing on space. It can be utilized for call-to-action buttons, background gradients, and icon designs to enhance visual appeal and user interaction. Dark blue creates a calming background, and can lead to extended use of the app.