Dark Blue
General Information about #2704E2
The hexadecimal color code #2704E2 represents a dark shade of blue in the RGB color model. It is composed of 15.3% red, 1.57% green, and 88.63% blue. This color has a relatively low saturation and luminance, making it appear deep and intense. In color theory, this particular shade of blue is often associated with feelings of trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness.
The hex color #2704E2, a dark blue, presents significant accessibility challenges, especially for users with visual impairments. Its low luminance value necessitates careful consideration of color contrast. When used as a background, it requires very light text (white or near-white) to ensure sufficient contrast for readability, ideally meeting WCAG AA or AAA standards. Avoid pairing it with mid-tone colors, as the resulting contrast will likely be inadequate. This color might not be suitable for conveying critical information where accessibility is paramount. Consider using accessibility evaluation tools to verify contrast ratios and ensure compliance with accessibility guidelines. Larger font sizes and bolder text weights can slightly improve readability, but these adjustments alone are often insufficient. Provide alternative text descriptions for any visual elements that rely solely on this color to convey meaning.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, #2704E2 can be used sparingly for accent elements, such as highlighting interactive elements or creating a sense of depth and sophistication. However, due to its accessibility limitations, it should not be used for large blocks of text or critical interface components. Consider using it for decorative elements or in combination with lighter, more accessible colors. Use this color to convey trust and reliability. This can work very well for banking applications or security software.
Fashion Accent
In fashion, #2704E2 can be a bold choice for evening wear or accessories. It evokes a sense of mystery and sophistication and can be paired with metallic accents or lighter shades of blue for a striking look. It could also be applied to accessories or accents on clothing, paired with neutral, lighter tones.
Tech Branding
In branding, #2704E2 can be employed to convey a sense of innovation, intelligence, and technological advancement. It's often associated with industries such as software development, artificial intelligence, and scientific research. This dark blue can create a trustworthy and secure feeling in the brand appearance. Combine it with lighter colors to balance its intensity and enhance readability.