Azure
General Information about Azure (#2660A4)
The hex color #2660A4, commonly known as Azure, is a shade of blue that evokes feelings of calmness, trustworthiness, and stability. In the RGB color model, it is composed of 15.29% red, 37.65% green, and 64.31% blue. In the CMYK color model, it consists of 76.5% cyan, 41.4% magenta, 0% yellow, and 35.7% black. Azure is often associated with the sky and sea, representing openness, depth, and inspiration. In color psychology, blue is often linked to intelligence, reliability, and efficiency. The color Azure can be used effectively in branding and design to convey a sense of professionalism and sophistication, but also trust.
The hex color #2660A4, also known as Azure, presents moderate accessibility considerations. Its contrast ratio against white (#FFFFFF) is approximately 4.76:1, which meets the WCAG AA standard for normal text but falls short of the AAA standard. For larger text (14pt bold or 18pt regular), it meets the AA standard. When used against black (#000000), the contrast ratio is about 4.42:1, again satisfying AA but not AAA for normal text. To improve accessibility, consider pairing it with lighter shades of grey or off-white for text. Avoid using it for small text or crucial interactive elements without careful consideration of the background color. Providing sufficient contrast ensures readability and usability for individuals with visual impairments.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #2660A4 can be used for headings, navigation bars, and accent colors. Its professional and trustworthy feel makes it suitable for corporate websites, educational platforms, and financial dashboards. It can also be used to highlight important information, create visually appealing charts, and guide user attention. When designing interfaces, ensure sufficient contrast with text and interactive elements to meet accessibility standards. Using this color strategically can enhance the user experience and create a cohesive brand identity.
Interior Design
In interior design, #2660A4 can serve as an accent color in a room, for example, through throw pillows, artwork, or a feature wall. It pairs well with neutral colors like grey, white, and beige to create a sophisticated and calming atmosphere. This color works effectively in spaces where a sense of serenity and focus is desired, such as home offices or bedrooms. Ensure that lighting complements the color to prevent the room from feeling too dark or cold.
Fashion
In fashion, #2660A4 can be incorporated into outfits as a statement piece or as a complementary color in patterns and accessories. It works well with neutral tones such as grey, black, and white, and can be paired with contrasting colors such as yellow or orange for a bolder look. When designing garments or choosing accessories, consider the overall aesthetic and the wearer's skin tone to create a flattering and stylish ensemble.