San Juan
General Information about #264F73
The hexadecimal color #264F73, commonly referred to as San Juan, is a deep, muted shade of blue with subtle grey undertones. It belongs to the family of cool colors, evoking feelings of calmness, stability, and sophistication. In the RGB color model, it is composed of 15.29% red, 30.98% green, and 45.1% blue. In the CMYK color model, it consists of 66.08% cyan, 31.03% magenta, 0% yellow, and 54.9% black. This color is often associated with professionalism, trust, and intelligence, making it a popular choice in various design applications. Its relative darkness adds depth and richness to any visual composition, lending itself well to both digital and print media.
The hex color #264F73, also known as San Juan, presents certain accessibility considerations, especially in web design. Its relatively low lightness value means it requires careful pairing with contrasting colors to ensure sufficient readability. When used as a background color, it's crucial to use text that is light enough to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratio. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using online contrast checkers can help verify compliance. Additionally, avoid using this color for interactive elements without clear visual cues, as users with visual impairments may struggle to identify them. Consider providing alternative text descriptions for images using this color to further enhance accessibility.
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Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #264F73 is a suitable choice for headers, footers, and sidebars, especially when aiming for a sophisticated and calming aesthetic. Its depth can provide a strong foundation for content. When used in user interface elements, ensure sufficient contrast with text and interactive elements to maintain usability. The color works well with minimalist designs and can be used to highlight key information without overwhelming the user. Also, it is often chosen for sites related to finance, health, or technology.
Interior Design
In interior design, San Juan can be used as an accent wall color in living rooms or bedrooms to create a serene and relaxing atmosphere. It pairs well with natural wood tones, light greys, and off-white accents. Additionally, #264F73 is a good choice for upholstered furniture, such as sofas or armchairs, adding a touch of elegance and sophistication. When complemented with metallic accents like gold or brass, it can achieve a luxurious feel.
Branding and Marketing
San Juan, with its calm and serene qualities, finds extensive use in branding and marketing materials for businesses looking to project trustworthiness and stability. It's an excellent pick for logos, brochures, and website designs, particularly in sectors like finance, healthcare, and technology. This color inspires confidence and peace, making it perfect for brands that prioritize dependability and reliability. When paired with lighter hues, it creates a balanced and inviting aesthetic.