Te Papa Green
About Te Papa Green
The hex color code #264F36, also referred to as Te Papa Green, represents a dark shade of green. In the RGB color model, it consists of 15.29% red, 30.98% green, and 21.18% blue. Its corresponding values in other color spaces are: CMYK (51, 0, 32, 69), HSL (137, 50, 23), and HSB (137, 50, 31). This color evokes feelings of nature, calmness, and sophistication. Dark greens are often associated with stability and growth, making it a suitable choice for branding related to sustainability or organic products. Te Papa Green suggests a connection to natural landscapes and can create a grounding, reassuring effect in designs and applications.
The color #264F36, also known as Te Papa Green, presents some accessibility challenges, particularly concerning contrast. When used as text against a white background, the contrast ratio may fall below the WCAG (Web Content Accessibility Guidelines) recommended levels for readability, especially for users with visual impairments. A contrast ratio of at least 4.5:1 is suggested for normal text and 3:1 for large text. Therefore, pairing this green with lighter backgrounds requires careful consideration to ensure sufficient contrast. It is advisable to use contrast checking tools to verify compliance. Alternatives include using a lighter tint of green or pairing it with darker colors to increase contrast and improve readability for all users. Also, avoid using this color as the only visual cue to convey important information, as it can be problematic for colorblind users.
Shades
Digital Color Formats
Alternative colors
Applications
Eco-Friendly Website Design
Te Papa Green is a sophisticated choice for website designs aiming for a natural, eco-friendly aesthetic. It can be used for background accents, borders, and subtle highlights to create a calming and organic feel. This green is perfect for websites promoting environmental initiatives, organic products, or nature-related services. Its dark nature evokes a sense of sustainability and responsibility. However, care should be taken to ensure adequate contrast with text and other elements, maintaining accessibility standards for all users.
Natural Interior Accents
In interior design, #264F36 can serve as a grounding, natural accent color. It can be applied to walls in studies or reading rooms to create a relaxing environment, or used for furniture upholstery and decorative items such as cushions and vases to add an earthy touch to living spaces. Te Papa Green pairs well with natural wood tones, neutral colors, and other earthy hues to create a cohesive and calming atmosphere. Accents of brighter colors such as mustard yellow or terracotta can be added to create visual interest and depth.
Sustainable Fashion Branding
This color is a great choice for fashion brands looking to communicate sustainability, nature or outdoors. It's an earthy and subtle tone that can be used for clothing, accessory or packaging.