Sapphire
General Information about Sapphire (#264EA4)
The hex color #264EA4, often referred to as Sapphire, is a dark shade of blue located in the blue-violet part of the color spectrum. It has a moderate saturation, contributing to its rich and calming appearance. In the RGB color model, #264EA4 is composed of 15.3% red, 30.98% green, and 64.31% blue. Its use dates back centuries, with natural sapphires valued for their deep blue hues and association with royalty and wisdom. In modern applications, #264EA4 finds its place in digital design, branding, and fashion, where its ability to convey trust and elegance is highly appreciated. The color's perceived depth and sophistication make it a popular choice for conveying reliability and knowledge.
The hex color #264EA4, also known as Sapphire, presents some accessibility challenges, particularly when used as a foreground color on a white or light background. Its luminance value is relatively low, which can result in insufficient contrast for users with visual impairments. According to WCAG guidelines, the contrast ratio between the text and background should be at least 4.5:1 for normal text and 3:1 for large text. To ensure accessibility, it's recommended to pair #264EA4 with a very light color or white for text, or use it sparingly for decorative elements. For crucial textual information, consider using a lighter shade of blue or a contrasting color like yellow or light orange to meet accessibility standards and provide a better user experience for everyone, including those with low vision or color blindness. Testing with accessibility tools is crucial.
Shades
Digital Color Formats
Alternative colors
- #4169e1
A lighter shade of blue that provides better contrast against white backgrounds, enhancing readability.
- #1e90ff
A more vibrant blue that can be used to draw attention to specific elements on a webpage.
- #00008b
A dark blue that provides high contrast against light backgrounds, making it suitable for text and important UI elements.
Applications
Brand Identity for Tech Companies
Sapphire (#264EA4) can serve as a primary brand color for technology companies, evoking feelings of trust, intelligence, and innovation. It can be used in website designs, logos, and marketing materials to create a consistent and professional brand identity. The color is also effective in UI design for interactive elements such as buttons and links, guiding users through the interface. Its calming yet authoritative presence makes it a great choice for companies looking to establish a sophisticated image.
Fashion and Apparel
In fashion, #264EA4 offers an elegant and sophisticated choice for evening wear or formal attire. Its rich hue makes it suitable for dresses, suits, and accessories, conveying a sense of luxury and refinement. Sapphire can be paired with silver or gold accents to create a visually stunning effect. It is also a great color choice for accessories like ties or scarves, adding a pop of color to a more neutral outfit.
Interior Design
Interior designers can use #264EA4 as an accent color in living rooms or bedrooms, providing a calming and sophisticated atmosphere. It works well on walls, furniture, or decorative elements like pillows and curtains. When combined with neutral colors like white, gray, or beige, it creates a balanced and harmonious space. Sapphire can also be used in combination with metallic accents to add a touch of luxury to the decor.