San Juan
General Information
The hex color #264D72, also known as San Juan, is a dark shade of blue, often associated with feelings of depth, stability, and trustworthiness. In the RGB color model, it is composed of 15.29% red, 30.2% green, and 44.71% blue. This color falls within the blue color family and is often used to evoke a sense of calmness and security. Colors similar to San Juan are often found in corporate branding, where conveying reliability is essential. Its cool undertones make it suitable for designs that aim to project professionalism and competence. The color name "San Juan" possibly relates to a geographical location or a cultural reference, further enhancing its unique appeal. Understanding the emotional and psychological impact of this color can aid designers and artists in effectively using it to achieve their desired outcomes.
The color #264D72, also known as San Juan, presents some accessibility challenges. Its relatively low luminance value of 0.105 means it may not provide sufficient contrast against a white background for users with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for readability and usability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Therefore, when using #264D72 for text, it's essential to pair it with a very light color to ensure that users can easily read the content. For interactive elements, such as buttons or links, careful consideration must be given to the contrast ratio between the text, the background, and any hover or focus states. Insufficient contrast can create barriers for users with low vision or color blindness, making it difficult for them to perceive and interact with the content effectively. Tools like WebAIM's contrast checker can be helpful in assessing and improving the color contrast.
Shades
Digital Color Formats
Alternative colors
- #4169e1
A lighter shade of blue that provides better contrast against white backgrounds, ensuring readability and accessibility for a wider range of users.
- #d3d3d3
A neutral gray that can be used as a background color to make text in darker shades, including #264D72, stand out more effectively.
- #ADD8E6
A pastel blue alternative. This provides a more subtle, calming aesthetic while maintaining sufficient contrast when paired with darker text.
Applications
Web Design
In web design, San Juan can be used as a primary color for headers or navigational elements to create a sense of trust and stability. It is particularly effective in the financial or corporate sectors where conveying reliability is key. However, care must be taken to ensure that the text used on these elements has sufficient contrast for accessibility. For instance, pairing #264D72 with a light yellow or white can make the text pop. Additionally, this color could be used to create subtle background gradients, adding depth without being overwhelming.
Interior Design
In interior design, this shade can be used to create a calming and sophisticated atmosphere. It works well in bedrooms or studies, where a serene environment is desired. It can be applied as an accent wall color or used in upholstery for furniture. When using San Juan in interior design, it's crucial to balance it with lighter, warmer tones to prevent the space from feeling too cold or dark. Accents of cream, beige, or light wood can complement this color beautifully, adding a touch of warmth and creating a balanced aesthetic.
Fashion
In fashion, #264D72 can be utilized in elegant, formal wear, such as evening gowns or suits. It is often seen as a sophisticated and classic choice. When incorporating it into fashion designs, consider using it as the primary color for a dress or jacket, and complement it with silver or gold accessories to enhance its elegance. It also works well as a base color for patterns, such as floral designs or geometric prints. Accessorizing with neutral colors can help to balance the look, allowing the deep blue to stand out without being overpowering.