Royal Blue
General Information about Royal Blue (#264BF2)
The hexadecimal color #264BF2, commonly known as Royal Blue, is a vibrant and saturated blue hue. It is often associated with royalty, trust, and stability. In the RGB color model, it consists of 15.9% red, 29.4% green, and 94.9% blue. The color's prominence in visual media makes it vital to understand its characteristics for designers and developers. Royal Blue is widely used in branding, web design, and fashion. Its high intensity helps grab attention, while its inherent association with authority lends credibility to brands that employ it. Understanding the properties of this color, including its accessibility considerations, is critical for effective and inclusive design practices. It’s imperative to pair this color wisely to ensure legibility, especially when it comes to text.
The hex color #264BF2, also known as Royal Blue, presents some accessibility challenges, especially in text-based applications. Its luminance is relatively low, which can result in insufficient contrast when paired with similarly dark colors. To ensure readability and usability, it's crucial to use it with light backgrounds or text colors. A contrast ratio of at least 4.5:1 is recommended for body text and 3:1 for larger text elements, as per WCAG guidelines. When using this color for interactive elements, such as buttons or links, provide sufficient visual cues to indicate their interactive state. Consider adding borders, underlines, or hover effects to improve discoverability for users with visual impairments. Thoroughly test color combinations with accessibility tools to verify compliance and accommodate users with different visual needs.
Shades
Digital Color Formats
Alternative colors
Applications
Call-to-Action Buttons
Royal Blue is a popular choice for call-to-action buttons on websites and apps due to its visually striking appearance. Its vibrancy attracts user attention, encouraging interaction. When combined with sufficient white space and clear, concise text, it ensures that the user's focus is directed towards the desired action, improving the overall user experience and increasing conversion rates. However, avoid overuse to prevent visual fatigue and ensure a balanced and professional design.
Fashion Design
In fashion, Royal Blue serves as a sophisticated and versatile color choice. It can be used in formal wear to convey elegance and confidence, or in casual attire to add a pop of color and personality. The color pairs well with neutral tones like gray, white, and black, as well as complementary colors like orange and gold. It’s often used in statement pieces like dresses, suits, and accessories to create a bold and memorable impression.
Interior Design
Royal Blue is often employed in interior design to evoke a sense of tranquility, trust, and stability. It works well as an accent wall color in bedrooms or living rooms, creating a calming and inviting atmosphere. The color also complements natural materials like wood and stone, adding a touch of sophistication. Pairing it with lighter shades of blue or white can enhance the sense of spaciousness, while adding metallic accents can create a luxurious feel.