Rhino
General Information about #264A60
The hexadecimal color code #264A60, also known as Rhino, is a dark shade of blue-gray. It is composed of 15.3% red, 29% green, and 37.6% blue. In the RGB color model, #264A60 has RGB values of (38, 74, 96). In the CMYK color model, its composition is 60% cyan, 23% magenta, 0% yellow, and 62% black. The color's hue angle is 203.3 degrees, its saturation is 43.8%, and its lightness is 26.3%. This makes it ideal for digital and print media where a subtle, professional tone is desired. The color name "Rhino" suggests robustness and understated elegance, making it suitable for branding and design that aims to convey stability and trustworthiness. Its muted nature also makes it a versatile background color, allowing other elements to stand out.
The color #264A60, also known as Rhino, presents some accessibility challenges. Its relatively low luminance of 0.11 makes it difficult to achieve sufficient contrast against both white and black backgrounds. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. This color may require careful consideration of text sizes and weights to ensure readability. For instance, using a lighter text color such as white (#FFFFFF) on a Rhino background may not meet the contrast requirements for small text, thus potentially violating accessibility standards. Implementing this color in web design requires thoughtful pairing with brighter shades for text, icons, and interactive elements. Adequate spacing and clear visual cues can further enhance the user experience and accessibility of content presented against this background. Tools such as contrast checkers can be very helpful in determinig if the contrast is sufficient.
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Digital Color Formats
Alternative colors
Applications
Professional Website Design
Rhino, with its deep and muted tone, is well-suited for creating backgrounds that evoke a sense of sophistication and calm. It's an excellent choice for websites in the technology, finance, or consulting sectors, where trustworthiness and reliability are key. The color can be effectively used in headers, footers, and section backgrounds to provide a solid foundation for content. When combined with lighter typography and subtle animations, it creates an engaging and professional user experience. Using #264A60 as a secondary color alongside a brighter accent can also draw attention to call-to-action buttons and interactive elements, while maintaining a cohesive and visually appealing design.
Corporate Brochures
This color can be applied in creating brochures for corporate identity. Its somber and neutral tone is perfect for displaying reliability and authority. The color works well when combined with white and gold accents.
Fashion Design
In fashion, Rhino can be used as a base color for sophisticated and understated outfits. It works well for creating tailored suits, elegant dresses, and comfortable knitwear. The color can be paired with brighter accessories such as scarves, handbags, or jewelry to add a pop of contrast. Using this color in clothing design creates a sense of quiet confidence and timeless style.