Plantation
General Information
The hexadecimal color #264A44, often referred to as "Plantation," is a deep, muted shade of green. In the RGB color model, it is composed of 15.3% red, 29% green, and 26.7% blue. This combination results in a color that evokes a sense of nature, earthiness, and tranquility. Colors like Plantation are often associated with stability, growth, and harmony. In color psychology, greens are generally linked to feelings of balance, renewal, and relaxation. The color's relatively low saturation and moderate darkness contribute to its calming effect, making it a suitable choice for designs where a sense of peace or naturalness is desired. It is frequently used in contexts where a connection to nature or a sense of groundedness is beneficial.
The color #264A44, also known as Plantation, presents some accessibility challenges, particularly regarding color contrast. When used as a background color, it requires careful consideration of the foreground text color to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Given the darkness of Plantation, lighter colors such as white, light yellows, or pale greens would likely be necessary to achieve adequate contrast. It's also important to consider users with low vision or color blindness who may perceive colors differently. Providing alternative color schemes or allowing users to customize colors can greatly improve accessibility. Using tools to check color contrast ratios during the design process is highly recommended.
Shades
Digital Color Formats
Alternative colors
- #386a61
A slightly lighter shade of green that provides better contrast while maintaining a natural feel.
- #4a605c
A muted, earthy tone that offers a similar aesthetic with slightly improved visibility.
- #325c39
Another alternative, this shade offers a more vibrant look while remaining in the green color family.
Applications
Interior Design
This deep, natural green is perfect for creating a sense of calm and tranquility in interior spaces. It can be used for accent walls, upholstery, or even cabinetry to bring a touch of the outdoors inside. Its association with nature makes it ideal for bedrooms, living rooms, and studies, promoting relaxation and focus. The color pairs well with natural materials like wood and stone, as well as lighter, neutral colors such as beige and cream.
Eco-Friendly Branding
Plantation is an excellent choice for branding related to eco-friendly products, organic food, or sustainable initiatives. Its earthy tone evokes feelings of nature, health, and responsibility. It can be used in logos, website design, and packaging to communicate a commitment to environmental stewardship. The color is especially effective when combined with other natural elements like leaf motifs or images of the earth.
Web Design
In web design, Plantation can be used sparingly to create a sophisticated and earthy atmosphere. It works well for headers, footers, or as an accent color to highlight important elements. However, it's important to ensure sufficient contrast with text and other design elements to maintain readability and accessibility. This color is suitable for websites related to nature, wellness, or sustainable living.