Te Papa Green
General Information about Te Papa Green
The hexadecimal color code #264A3A, also known as Te Papa Green, is a dark shade of green that evokes feelings of nature, tranquility, and stability. It is composed of 15.3% red, 29% green, and 22.7% blue. In the RGB color model, this translates to 38 red, 74 green, and 58 blue. The color has a hue of 147 degrees, a saturation of 32.4%, and a lightness of 22.4%. This particular shade of green is often associated with environmental awareness, health, and growth. Colors similar to #264A3A can be found in forests and natural landscapes. The color is mostly used in design projects that want to connect to environmental awareness.
The color #264A3A, also known as Te Papa Green, presents some accessibility challenges. Its relatively low luminance value of 0.04 makes it difficult to use as a text color on a white background, as it would not meet WCAG (Web Content Accessibility Guidelines) AA standards for contrast ratio. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using this color for text, it is crucial to pair it with a very light color to ensure readability for users with visual impairments. Using it for larger graphical elements or as a background for white or very light text could be more appropriate. Assistive technologies rely on sufficient contrast to correctly interpret and display content, so careful consideration of color pairings is necessary to avoid excluding users. Consider increasing the size of the text or using a bold font to slightly improve readability if you choose to use this color for text.
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Digital Color Formats
Alternative colors
Applications
Web Design, Branding, and Interior Decor
In web design, Te Papa Green can be used sparingly for decorative elements like borders or icons, where high contrast is not essential. It can also be effective as a background color for sections with light-colored text. For branding, it evokes a sense of nature, reliability, and sustainability, making it suitable for companies in the environmental or health sectors. In interior design, it can bring a calming and natural atmosphere to a room, especially when combined with natural materials like wood and stone. It is best used as an accent color for walls or furniture.
Fashion and Outdoor Apparel
In fashion, #264A3A can be used as an accent color in clothing or accessories, providing a subtle earthy tone. It works well in combination with neutral colors like beige, gray, or brown. This color can be incorporated in outdoor apparel like jackets, pants or hats. This color can also be used for camouflage applications and will suit well in natural environments.
Data Visualization
Te Papa Green can be an interesting choice for data visualization, for example in graphs and charts, but should be carefully considered. Ensure that the color is used to differentiate information with sufficient contrast and that the design remains accessible for all users. Best to use with lighter data colors in data visalizations.