Te Papa Green
General Information
The hexadecimal color code #264A33 is a medium-dark shade of green. It is composed of 15.3% red, 28.7% green, and 20% blue. In the RGB color model, this translates to 38 red, 74 green, and 51 blue. The color is often referred to as "Te Papa Green" and evokes feelings of nature, growth, and tranquility. It is commonly used in designs that aim to convey a sense of stability and environmental awareness. The color’s muted tone makes it versatile for various applications, ranging from branding to web design. Its relative low saturation contributes to a calming visual experience. The complementary color of #264A33 is #4A263D.
The hex color #264A33, also known as Te Papa Green, has a moderate level of accessibility. When used as a text color, it's crucial to ensure sufficient contrast against the background. A light background is recommended to meet WCAG (Web Content Accessibility Guidelines) standards for readability. Using contrast checking tools is highly advised to verify compliance with accessibility guidelines, specifically WCAG 2.1 AA or AAA levels. For users with visual impairments, adequate contrast is essential for distinguishing text from the background. In situations where contrast is insufficient, consider using a lighter shade of green or a darker background to improve readability. It's also advisable to avoid using this color for critical interactive elements without proper contrast to prevent usability issues.
Shades
Digital Color Formats
Alternative colors
- #3E8941
A lighter shade of green that provides better contrast against dark backgrounds, improving readability and accessibility.
- #1A3623
A darker shade of green that offers better contrast against light backgrounds, making it suitable for text and other important visual elements.
- #8FBC8F
A muted, neutral green tone that can be used as a background color in web design and pairs well with brighter accent colors.
Applications
Web Design
Te Papa Green can be effectively utilized in website designs, particularly for eco-friendly or nature-themed projects. It can serve as a primary color for branding elements, backgrounds, or accents. This green evokes feelings of nature, growth, and tranquility, making it suitable for websites related to environmental conservation, gardening, or outdoor activities. Furthermore, when combined with appropriate typography and imagery, it helps create a cohesive and visually appealing user experience. It is well-suited for use in call-to-action buttons and heading elements.
Interior Design
In interior design, #264A33 can be incorporated into accent walls or decorative elements. This evokes a natural feel, promoting relaxation and harmony within the living space. It complements natural wood tones and earth-toned furnishings. This color is ideal for creating a soothing atmosphere in bedrooms, living rooms, or study areas, thus contributing to a more balanced and aesthetically pleasing interior environment. Additionally, consider pairing this color with lighter neutral tones to maintain a balanced visual aesthetic.
Fashion
This color can be utilized in various fashion applications, especially for garments designed for outdoor or casual wear. It provides a grounded and earthy touch to clothing items, making them suitable for individuals who appreciate natural and understated elegance. Moreover, it can be combined with complementary colors such as beige or brown to create a harmonious and fashionable outfit. The color works particularly well for jackets, trousers, and accessories, providing a subtle yet stylish statement.