Royal Blue
General Information about Royal Blue
The hexadecimal color #2649F2, also known as Royal Blue, is a vibrant and saturated shade of blue commonly associated with royalty, trust, and stability. It is composed of 15.9% red, 28.6% green, and 94.9% blue. In the RGB color model, it is represented as (38, 73, 242). Royal Blue is often used in branding and design to convey a sense of authority, reliability, and professionalism. It is a popular choice for corporate logos, websites, and marketing materials, especially for companies that want to project an image of trustworthiness and competence. The color is perceived as calming and authoritative. Due to its intensity, it pairs well with neutral colors, such as white, gray, and beige, to create a balanced and visually appealing aesthetic. When used correctly, #2649F2 can add a touch of elegance and sophistication to any design.
The hex color #2649F2, also known as Royal Blue, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires careful consideration of the foreground text color. White text (e.g., #FFFFFF) generally provides sufficient contrast for readability, meeting WCAG (Web Content Accessibility Guidelines) AA standards for normal text sizes. However, smaller text sizes might still fall short and require a larger font weight or size to ensure compliance. Darker text colors, such as black or dark grays, should be avoided against this blue, as they offer insufficient contrast. When #2649F2 is used for interactive elements like buttons or links, hover and focus states must also be designed with accessibility in mind, providing clear visual cues for users with visual impairments. It's crucial to use color contrast checkers to verify that the chosen color combinations meet accessibility standards, ensuring that the content is usable by individuals with varying visual abilities.
Shades
Digital Color Formats
Alternative colors
- #4682b4
A more muted blue that offers better contrast with both light and dark text, suitable for backgrounds or large elements.
- #4169e1
A slightly lighter blue that maintains the royal feel but improves readability when used with smaller text sizes.
- #000080
A darker shade of blue which offers much better contrast for accessibility when the color is used for text.
Applications
Website Design for Technology Companies
Royal Blue (#2649F2) is often used in website designs for technology companies or educational institutions to convey trust and stability. It can serve as a primary brand color, used in headers, footers, and call-to-action buttons. The color evokes a sense of professionalism and reliability, making it suitable for companies that want to project a serious and dependable image. In user interfaces, it's used in menus, progress bars, and other interactive elements, providing a visually appealing and functional design. The strong blue color can be incorporated into infographics or data visualizations to highlight key information.
Interior Design Accent Color
In interior design, Royal Blue can be used as an accent color in living rooms or bedrooms to add a touch of elegance and sophistication. It can be applied to cushions, curtains, or artwork, creating a focal point in the room. When paired with neutral colors like gray or white, it creates a balanced and harmonious atmosphere. Dark wooden furniture complements this blue shade very well. Avoid using it too much to prevent the room from feeling too cold.
Fashion for formal wear
In fashion, Royal Blue is frequently utilized for formal wear such as evening gowns or suits, lending an air of refinement and dignity to the attire. The color is adaptable enough to function as a bold statement piece or as a subtle complement to more muted hues. It's often chosen for its ability to exude an aura of confidence and sophistication, making it suitable for high-profile events or professional settings. Royal blue accessories, like scarves or handbags, can also add a pop of color to a neutral outfit.