Te Papa Green
General Information
The hex color code #264047, also known as Te Papa Green, is a dark shade of green with a subtle, muted tone. It is composed of 14.9% red, 25.1% green, and 27.8% blue. In the RGB color model, this translates to (38, 64, 71). The color has a calming, earthy quality, reminiscent of natural landscapes and dense forests. This color is frequently used to invoke feelings of stability, nature, and tranquility. Its understated nature makes it a versatile choice for various design applications, from branding to web design, where a subtle yet sophisticated color is desired. Its CMYK values are C:46.48 M:9.86 Y:0 K:72.16, which is typically used in printing processes. Due to its relatively low saturation and luminance, it often requires careful consideration when pairing with other colors to maintain readability and accessibility, especially in digital contexts.
The color #264047, also known as Te Papa Green, presents some accessibility considerations. Its relatively low luminance value of approximately 0.12 means that it requires careful pairing with contrasting colors, especially for text. According to WCAG guidelines, to ensure readability, text should have a contrast ratio of at least 4.5:1 against its background for normal text and 3:1 for large text. Using #264047 as a background color necessitates using very light text colors like white or very light grays to meet accessibility standards. When used for interactive elements like buttons or links, sufficient contrast is critical to ensure users can easily identify and interact with these elements. Tools for contrast checking should be used during design process. This ensures compliance and guarantees a better experience for users with visual impairments.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accents
In web design, Te Papa Green can be effectively used as a secondary color for backgrounds or accents to create a calming and natural feel. It pairs well with neutral tones and can be used to highlight specific sections of a webpage without being too overwhelming. The color is particularly effective for websites related to nature, environment, or sustainable living, where it reinforces the brand's message. Consider using it for button hover states or subtle visual cues to enhance user experience and maintain visual interest, while maintaining accessibility standards.
Interior Design
In interior design, #264047 can be used to create a sophisticated and calming atmosphere. It works well in living rooms, bedrooms, or home offices, especially when paired with natural materials like wood and stone. The color can be used on walls, furniture, or decorative accents to bring a touch of nature indoors. It's particularly suitable for creating a biophilic design, connecting the space with the natural environment, promoting relaxation and well-being. Accenting with metallic finishes, such as bronze or gold, can elevate the sophistication and provide a luxurious touch.
Fashion Design
Te Papa Green provides a sophisticated and muted base for fashion designs. It's particularly fitting for outerwear, casual wear, or accessories. The color lends itself well to textured fabrics like corduroy or tweed, enhancing the organic feel. It also serves as an excellent canvas for bolder accents, like mustard yellow or burnt orange, creating visually appealing contrasts. Consider this color for sustainable fashion lines, promoting an earthy and eco-conscious message.