Astronaut
General Information about #263D71
The hexadecimal color #263D71, also known as Astronaut, is a dark, muted shade of blue with a hint of purple. In the RGB color model, it consists of 15.29% red, 23.92% green, and 44.31% blue. This color evokes feelings of calmness, stability, and sophistication. It is often associated with trust, intelligence, and formality, making it a popular choice for corporate branding and professional environments. Its depth and richness provide a sense of depth and reliability. In color psychology, blues are generally associated with serenity and peace, making them a suitable choice for creating a calming and trustworthy atmosphere. The #263D71 Astronaut color builds on these associations, offering a unique and elegant twist.
The color #263D71, also known as Astronaut, presents some accessibility challenges, particularly regarding color contrast. When used as text against a white background, the contrast ratio might not meet WCAG (Web Content Accessibility Guidelines) standards for Level AA compliance, which requires a contrast ratio of 4.5:1 for normal text and 3:1 for large text. Therefore, it's crucial to pair this color with lighter shades to ensure readability for users with visual impairments. Using a color contrast checker can help determine if the contrast ratio is sufficient. Alternatively, if #263D71 is used for non-text elements like icons or graphical elements, the contrast requirements might be less stringent, but careful consideration is still needed to ensure that these elements are discernible. In situations where high contrast is not feasible, providing alternative cues like labels or tooltips can help enhance usability.
Shades
Digital Color Formats
Alternative colors
- #4682b4
A lighter shade of blue that offers better contrast against white backgrounds, ensuring readability and accessibility.
- #808080
A neutral gray that can be used for backgrounds or text, providing a subtle and accessible alternative.
- #5f9ea0
A desaturated blue that works well in combination with the main color, providing a more subdued visual experience.
Applications
Web Design
In web design, #263D71 can serve as a primary color for headers, navigation bars, or call-to-action buttons, especially for websites targeting professional or corporate audiences. It conveys a sense of stability and professionalism. The color can also be used for creating visually appealing charts and graphs, offering a deep and calming aesthetic. Moreover, this color can be used in website footers or background elements to provide depth and richness, enhancing the overall user experience by creating a sophisticated and trustworthy online presence.
Interior Design
In interior design, #263D71 can be used as an accent wall color in living rooms or bedrooms to create a calming and sophisticated atmosphere. It pairs well with neutral tones like gray, beige, or white, and can be complemented by metallic accents like gold or silver for a touch of luxury. This color also works beautifully for upholstery on furniture, adding a sense of elegance and depth. The color is very suitable for the decoration of professional environments such as law firms and business offices.
Fashion
In fashion, #263D71 can be used for elegant evening wear, business suits, or accessories like handbags and scarves. It pairs well with other sophisticated colors like gray, black, or white, and can be enhanced with metallic details or jewelry. This color exudes confidence and professionalism, making it a great choice for creating a powerful and stylish impression, both for men's and women's fashion. The color is very useful for seasonal collections, such as autumn and winter.