Persian Blue
General Information about Persian Blue
Persian Blue, with the hex code #261AB0, is a deep and rich shade of blue that evokes feelings of calmness, stability, and trust. It belongs to the blue color family and is often associated with sophistication and intelligence. In color theory, blue is known for its psychological effects, promoting relaxation and reducing stress. Persian Blue is frequently used in corporate branding to convey reliability and professionalism. It's also popular in web design and user interface design for its calming effect on users. When working with Persian Blue, consider its complementary color, shades, tints, and analogous colors to create a balanced and harmonious color palette. Its RGB values are R:38, G:26, B:176, and its CMYK values are C:78, M:85, Y:0, K:31.
The contrast ratio of #261AB0 (Persian Blue) against white is relatively low, making it potentially difficult to read for users with visual impairments. To improve accessibility, consider using a lighter text color such as white (#FFFFFF) or a very pale yellow. When using this color for interactive elements like buttons or links, ensure sufficient contrast with the surrounding background and provide clear visual cues such as underlines or bold text. Also, avoid using this color as the sole indicator of functionality or importance, as colorblind users may not be able to distinguish it effectively. WCAG guidelines recommend a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text against its background to meet Level AA compliance. Testing your color choices with accessibility tools can help ensure your designs are inclusive.
Shades
Digital Color Formats
Alternative colors
Applications
Brand Identity
Persian Blue can serve as a primary brand color, conveying trust, stability, and sophistication. It's suitable for companies in the finance, technology, or healthcare industries aiming to project a reliable image. The color can be used in logos, websites, marketing materials, and even office decor to create a cohesive and professional brand identity. The deep and calming nature of Persian Blue makes it a versatile choice for building a strong brand presence.
User Interface Design
This color makes an excellent choice for designing user interfaces due to its calming and authoritative nature. It is often employed for primary buttons, navigation bars, and informational panels, guiding the user through the application. Its depth creates a sense of importance and can contribute to a professional and trustworthy feel, particularly in finance or medical applications. Ensure adequate contrast for text readability and accessibility.
Interior Design Accent
In interior design, Persian Blue can be used as an accent color to bring a touch of elegance and depth to a room. It can be applied to walls, furniture, or decorative elements such as cushions and artwork. When paired with neutral colors like white, gray, or beige, Persian Blue creates a sophisticated and calming atmosphere. It also works well with metallic accents such as gold or silver for a luxurious feel.