Te Papa Green
General Information
The hex color #254440, often referred to as Te Papa Green, is a dark, muted shade of green with a subtle earthy undertone. It's a color that evokes feelings of nature, tranquility, and sophistication. In the RGB color model, it is composed of 14.51% red, 26.67% green, and 25.1% blue. The CMYK representation is 45.69% cyan, 0% magenta, 6.2% yellow, and 73.33% black. This color is named after the Museum of New Zealand Te Papa Tongarewa, suggesting a connection to cultural heritage and natural landscapes. Te Papa Green is versatile in design, lending itself well to applications seeking to convey a sense of calmness, stability, and environmental consciousness. Its understated elegance makes it a popular choice for branding, web design, and interior decor.
The hex color #254440, also known as Te Papa Green, presents some accessibility considerations, particularly for text and user interface elements. Its relatively low luminance value means that it requires careful pairing with contrasting colors to ensure readability. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments. When using #254440 as a background, it's essential to select a text color with a high contrast ratio, ideally exceeding 4.5:1 for normal text and 3:1 for large text. White or very light shades of grey are generally suitable choices. Additionally, avoid using this color for small, intricate details or elements that rely solely on color to convey information, as this can pose challenges for users with color vision deficiencies. Consider providing alternative visual cues or text labels to enhance accessibility. Thorough testing with accessibility tools and real users is recommended to validate the design's effectiveness.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Te Papa Green (#254440) can be incorporated into website designs to create a sense of tranquility and natural harmony, suitable for eco-conscious brands or nature-themed sites. It provides a sophisticated, muted backdrop that allows brighter accent colors to pop. It’s especially effective in headers, footers, or as a subtle background for content sections. The color's calming effect makes it a great choice for websites focused on wellness, relaxation, or environmental preservation, contributing to an overall user experience that feels organic and peaceful. Careful attention should be paid to ensure text is easily readable against this darker shade.
Interior Design
In interior design, Te Papa Green can be used to create a serene and grounded atmosphere, reminiscent of lush forests and peaceful landscapes. It works particularly well in living rooms, bedrooms, or studies where a calming environment is desired. This color can be applied to walls as an accent or used in furniture upholstery and decor accessories. To enhance its effect, pair it with natural materials such as wood, stone, and linen. Accents of brighter colors like gold or cream can add warmth and contrast, while plants and botanical prints can further emphasize the connection to nature, making the space feel inviting and harmonious.
Fashion
In fashion, Te Papa Green offers a sophisticated and understated alternative to more vibrant greens. It is suitable for creating elegant and earthy looks, perfect for both casual and formal wear. The color works well in garments such as dresses, skirts, blouses, and trousers, and can be used as a base color for outfits or as an accent in accessories like scarves, handbags, or shoes. Te Papa Green pairs well with neutral tones like beige, cream, and gray, and can also be combined with deeper hues such as burgundy or navy for a bolder contrast. Consider using natural fabrics like cotton, linen, or silk to enhance the color's organic feel.