Mallard
General Information about #253F18
The hex color #253F18, often referred to as "Mallard", is a dark shade of green. It belongs to the green color family, known for its association with nature, tranquility, and growth. In the RGB color model, it is composed of 14.51% red, 24.71% green, and 9.41% blue. In the CMYK color model, which is commonly used in printing, it consists of 41.24% cyan, 0% magenta, 61.88% yellow, and 75.29% black. The color appears dark due to its relatively low luminance value. This dark green can evoke feelings of stability, maturity, and connection to the earth. It is commonly used in designs to represent natural elements, environmental awareness, or a sense of groundedness.
The color #253F18, a dark shade of green, presents some accessibility challenges, primarily due to its low luminance. When used as a background color, sufficient contrast with text is essential to ensure readability, especially for users with visual impairments. A light color such as #FFFFFF or #F0F0F0 as text on this background would significantly improve contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. It's crucial to test color combinations using accessibility tools to verify compliance. Avoid pairing this color with other dark hues, as it can further reduce visibility. Using it for decorative elements that don't convey critical information is a safer approach. Also consider offering alternative color schemes for users who require them.
Shades
Digital Color Formats
Alternative colors
- #344E28
A slightly lighter green that maintains a natural feel but offers better contrast.
- #2E510A
A more saturated green for a bolder, more vibrant look while still being grounded.
- #808080
A neutral grey that can provide better contrast, while still conveying a sense of earthiness and sophistication. Can be paired with #253F18 for a more balanced aesthetic.
Applications
Website Theme
In web design, this color can be used for website headers or sidebars to create a nature-inspired theme. It works well for sites related to environmental conservation, gardening, or outdoor activities. The color helps evoke a sense of tranquility and natural beauty. Use this hex code sparingly to highlight important information and calls to action. It pairs well with earth-toned backgrounds and clean, minimalist designs. It's also a good choice for icons or graphics related to nature or sustainability. Keep in mind to check the contrast when using text on this background color.
Product Packaging
This color serves as an excellent option for product packaging of organic or eco-friendly products. This creates a connection with nature and conveys a sense of sustainability and responsibility. Use it on labels, boxes, or bottles for food products, cosmetics, or cleaning supplies. To complement the color, use sustainable packaging materials, such as recycled cardboard or biodegradable plastics. This color evokes feelings of trust and reliability, making your brand appear more eco-conscious.
Interior Design
In interior design, this color creates a cozy and natural atmosphere in a living room or bedroom. Apply this to accent walls, furniture upholstery, or decorative accessories to bring the tranquility of nature indoors. Pair the color with light, earthy tones for a balanced and harmonious palette. Integrate natural textures such as wood, stone, and linen to enhance the organic feel. This works well in spaces designed for relaxation and comfort. Consider potted plants or natural fiber rugs to complete the look and create a sense of calm and connection with the outdoors.