Astronaut
General Information about #253D73
#253D73, known as Astronaut, is a deep, muted shade of blue with a hint of purple, evoking feelings of sophistication, depth, and tranquility. In the RGB color model, it consists of 14.51% red, 23.92% green, and 45.1% blue. This color is often associated with trust, stability, and knowledge, making it a popular choice for brands aiming to project reliability and expertise. Its hexadecimal representation allows for precise color specification in digital design, ensuring consistency across various platforms and devices. The color can be effectively used for creating a professional atmosphere.
The color #253D73, also known as Astronaut, presents some accessibility challenges, particularly when used as a background for text. Due to its relatively low luminance, text rendered in lighter colors (white or very light shades of yellow or green) is generally needed to ensure sufficient contrast. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to meet WCAG AA standards. When used for interactive elements, such as buttons or links, sufficient visual cues beyond just color should be provided to ensure that users with color vision deficiencies can still distinguish and interact with them effectively. Consider adding borders, underlines, or icons to enhance the user experience and meet accessibility requirements. Proper testing with accessibility tools and real users is crucial to validating the accessibility of designs using this color.
Shades
Digital Color Formats
Alternative colors
- #4682b4
A lighter shade of blue that offers better contrast with dark text, making it suitable for backgrounds or elements where readability is crucial.
- #191970
A darker shade that can be used for text or icons on lighter backgrounds, providing a strong visual contrast.
- #ffffff
Using white instead of Astronaut can be effective for creating a clean and simple design for backgrounds.
Applications
Web Design
In web design, #253D73 can serve as a sophisticated background color for headers or banners. It pairs well with lighter text, such as white or pale yellow, creating a visually appealing contrast. It can be used to establish a sense of trust and professionalism, making it suitable for websites in the finance or technology sectors. Additionally, this color can be used for interactive elements like buttons, when paired with appropriate hover and active states to ensure usability.
Interior Design
In interior design, #253D73 can be used as an accent color in rooms to add depth and sophistication. It works well in studies, bedrooms, or living rooms where a calming yet elegant atmosphere is desired. Pair it with lighter neutrals like beige or gray for a balanced look, or use it sparingly on walls or furniture to create visual interest. The color also complements metallic accents like gold or silver, enhancing the overall aesthetic.
Marketing Materials
Astronaut is a good selection for creating elegant marketing materials. The color offers a professional feeling to the audience which is suited for financial advising firms and consultancy agencies. The color can be applied on websites, in newsletters and brochures.