Persian Blue
General Information about Persian Blue
The color #2526B1, also known as Persian Blue, is a deep, rich shade of blue with a slight violet undertone. It is a color often associated with royalty, wisdom, and spirituality. In color psychology, blue is generally associated with calmness, trust, and stability, making it a popular choice for corporate branding and web design. Persian Blue evokes a sense of sophistication and elegance. The name 'Persian Blue' suggests a historical connection to the dyes and pigments used in Persian art and textiles, further enriching its cultural significance. This color is also often associated with intelligence, authority, and a deep understanding of the world around oneself. The color sits towards the violet end of the blue spectrum.
The hex color #2526b1, also known as Persian Blue, presents some accessibility challenges, particularly for text and interactive elements. Due to its relatively low luminance, it may not provide sufficient contrast against white or light backgrounds, making it difficult for users with visual impairments to read or discern interactive elements. When using this color for text, it's crucial to pair it with a very light or white color to ensure a contrast ratio that meets WCAG (Web Content Accessibility Guidelines) standards, aiming for a minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text. For interactive elements like buttons, ensure that the color difference between the button's normal state, hover state, and focus state are distinct enough to be easily identified by users with low vision. It is recommended to use color contrast checking tools to verify the contrast ratio.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that offers better contrast against light backgrounds while maintaining a similar aesthetic.
A darker shade that provides a stronger contrast for text and interactive elements on brighter backgrounds.
This vibrant blue provides a modern and energetic feel, great for highlighting key elements.
Applications
Web Design
In web design, Persian Blue can be used as a primary color for a tech company's website, conveying a sense of innovation and trustworthiness. It can be effectively paired with white or light gray to create a clean and modern interface. As a background color for headings or call-to-action buttons, it draws attention without being too overwhelming. The color helps to create a sense of depth and sophistication, which makes the website look appealing and professional.
Interior Design
In interior design, Persian Blue can be used as an accent color in a living room, adding a touch of elegance and sophistication. It can be used for throw pillows, curtains, or a statement wall, creating a focal point in the room. Paired with neutral colors like white, gray, or beige, it creates a calming and balanced atmosphere. It's also suitable for bedrooms and studies, creating a relaxing and focused environment.
Branding
Persian Blue is a popular choice for branding in the technology and finance industries, where it conveys trust, stability, and innovation. It is often used in logos, websites, and marketing materials to create a consistent and recognizable brand identity. Its association with intelligence and creativity makes it a great fit for companies that want to project a forward-thinking image. The color is versatile and works well across different media, ensuring brand consistency.