Jacaranda
General Information about Jacaranda (#250D27)
The hex color #250D27, also known as Jacaranda, is a deep, muted shade of purple, evoking a sense of mystery and sophistication. In the RGB color model, it comprises 14.51% red, 5.1% green, and 15.29% blue. This color is predominantly associated with elegance, luxury, and creativity. It finds its name in the Jacaranda tree, known for its beautiful purple blossoms. In color psychology, deep purples are often linked to royalty, wisdom, and spirituality. Its subdued nature makes it suitable for designs aiming to convey a sense of refinement and depth, while avoiding the intensity of brighter purple hues. It's often used in branding and design where a touch of sophistication is desired.
The hex color #250d27, also known as Jacaranda, presents challenges in terms of accessibility, particularly for users with visual impairments. Its low luminance value of approximately 2% means that text rendered in this color against a white background, or vice versa, would likely fail WCAG (Web Content Accessibility Guidelines) contrast ratio requirements. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Given its darkness, Jacaranda is best paired with very light colors to ensure readability. When used as a background, foreground elements should be white or a very pale tint. For interactive elements like buttons, ensure sufficient contrast in their hover and focus states. Designers should also be mindful of color blindness, using tools to simulate different vision deficiencies to confirm legibility.
Shades
Digital Color Formats
Alternative colors
- #4a234b
A lighter shade that provides better contrast against dark backgrounds while retaining a similar purplish hue.
- #332a33
A desaturated version that can be used for backgrounds or elements where the original color is too intense.
- #F4EEF5
A very pale pastel color of similar hue. This color can be used as background color, when #250D27 is used as the text color.
Applications
Web Design Accents
In web design, Jacaranda can be employed sparingly to highlight specific design elements or create a sense of mystery and elegance. Its dark, sophisticated nature lends itself well to header backgrounds or accents. However, it should be balanced with lighter colors to maintain visual appeal and readability. When used for text, a very light color is recommended for the background.
Fashion and Beauty
In fashion, Jacaranda can be used in clothing or accessories to give off a vibe of luxury and depth. Due to its nature it's a great addition for evening dresses or in combination with golden applications. It can also be used as a base color for make-up to highlight the eyes or lips.
Interior Design
Jacaranda is a color that can be incorporated into interior design as an accent color, particularly in rooms designed for relaxation or meditation. It could be used on a feature wall or for decorative elements like cushions or vases, adding a touch of sophistication and calmness. It is suited for bedrooms and lounges.