Chathams Blue
General Information about Chathams Blue
Chathams Blue, represented by the hexadecimal color code #245274, is a deep, muted shade of blue that evokes feelings of calmness, stability, and sophistication. It falls within the blue color family, known for its association with trust, intelligence, and serenity. In the RGB color model, #245274 consists of 14.12% red, 32.16% green, and 45.49% blue. This particular combination results in a color that is neither too bright nor too dark, making it a versatile choice for various design applications. Chathams Blue derives its name from the Chatham Islands, which may reflect its tranquil and oceanic qualities. The color is often utilized to convey professionalism and reliability.
The hex color #245274, also known as Chathams Blue, presents moderate accessibility challenges. Its contrast ratio against white (#FFFFFF) is approximately 3.6:1, which does not meet the WCAG AA standard of 4.5:1 for normal text. This means that text using #245274 on a white background might be difficult for users with moderate visual impairments to read comfortably. To improve accessibility, consider using a lighter background color or a darker text color to increase the contrast ratio. For example, using white text on a #245274 background dramatically improves contrast, exceeding WCAG AAA standards. Additionally, ensure that interactive elements using this color have sufficient visual cues beyond color alone to cater to users with color vision deficiencies. Providing alternative text or icons can significantly enhance the usability for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Website Header/Navigation
Chathams Blue (#245274) is well-suited for website headers and navigation bars, lending a sense of professionalism and trustworthiness to the design. Its calming nature makes it ideal for financial or corporate websites where projecting stability is key. The color can be effectively combined with lighter shades of blue or neutral colors to create a clean and modern aesthetic. Furthermore, it works well as a background color for call-to-action buttons, especially when paired with contrasting text colors like white or yellow, drawing the user's attention to important interactive elements on the page.
Interior Design Accent
In interior design, Chathams Blue can be used to create a serene and sophisticated atmosphere in bedrooms or living rooms. It pairs beautifully with natural wood tones and metallic accents like gold or silver. Consider using it as an accent wall color or for upholstery on furniture. Accessorize with lighter blues, grays, and whites to achieve a balanced and harmonious space. The color's depth adds visual interest without being overpowering, making it a versatile choice for various design styles, from coastal to contemporary.
Cosmetic Packaging
Chathams Blue evokes a sense of tranquility and sophistication, making it an excellent choice for cosmetic packaging, particularly for skincare products aimed at calming or hydrating the skin. Its association with water and serenity creates a subconscious connection with the product's intended benefits. The color can be used for bottle labels, boxes, or even as a decorative element in advertising campaigns. Consider pairing it with minimalist typography and clean design elements to further enhance the product's sophisticated appeal. The color can also be used for eye makeup products.