Chathams Blue
General Information about Chathams Blue
The hexadecimal color code #244E77, also known as Chathams Blue, represents a dark shade of blue. It is composed of 14.12% red, 30.59% green, and 46.67% blue. In the RGB color model, this translates to 36 red, 78 green, and 119 blue. In the CMYK color model, it consists of 69.75% cyan, 34.45% magenta, 0% yellow, and 53.33% black. This color is often associated with feelings of calmness, stability, and trust. It is a popular choice for corporate branding, web design, and interior design where a sense of reliability and professionalism is desired. Its relatively low saturation makes it easy on the eyes, suitable for extended viewing periods. The color belongs to the blue color family and evokes a sense of depth and tranquility.
The hex color #244e77, also known as Chathams Blue, presents moderate accessibility challenges. Its contrast ratio against white is approximately 4.8:1, which meets WCAG AA standards for normal text but falls short for larger text (14pt bold or 18pt regular) and graphical components. When used as text on a white background, users with moderate visual impairments might find it somewhat difficult to read. Conversely, its contrast ratio against black is around 4.3:1, posing similar accessibility concerns. To improve accessibility, consider using a lighter shade of blue or a different color altogether for text, or pair it with a very light background color to significantly improve readability for a wider audience, especially those with low vision or color blindness. Ensure interactive elements using this color have sufficient visual cues beyond color alone.
Shades
Digital Color Formats
Alternative colors
- #4d73a8
A lighter shade of blue that provides better contrast against white backgrounds, improving readability and accessibility for users with visual impairments.
- #1a365d
A darker shade of blue that maintains a sense of depth while ensuring sufficient contrast for text and interactive elements.
- #808080
A neutral gray color that serves as a versatile background or text color, providing a safe and accessible option for various design contexts.
Applications
Web Design
In web design, Chathams Blue (#244E77) can be employed as a primary color for headers, navigation bars, and button backgrounds to establish a calm and trustworthy brand identity. Its subdued tone is particularly effective in creating a professional and reliable atmosphere for websites in the finance, healthcare, and technology sectors. When used as a background color, ensure that the text provides sufficient contrast, adhering to accessibility guidelines to guarantee readability for all users. Additionally, this hue can serve as an accent color to highlight key information or call-to-action elements, guiding users through the site and enhancing engagement.
Interior Design
In interior design, Chathams Blue can be utilized to create a serene and sophisticated ambiance. It works well in bedrooms or living rooms, where a calming environment is desired. This color can be applied to walls, furniture upholstery, or decorative accents such as cushions and curtains. When pairing with other colors, consider using warm neutrals like beige or cream to balance the coolness of the blue, or introduce metallic accents like gold or silver to add a touch of elegance. Natural materials like wood and linen can complement this color, creating a harmonious and inviting space.
Fashion
In fashion, Chathams Blue is a versatile color that can be incorporated into various styles. It can be used for dresses, suits, or outerwear, providing a sophisticated and classic look. Pair it with neutral colors like white, gray, or black for a timeless ensemble, or add pops of color with accessories in shades of red, yellow, or green for a bolder statement. This color is suitable for both casual and formal occasions, making it a staple in any wardrobe. In makeup, it can be used for eyeshadow or eyeliner, creating a subtle and elegant effect.