Astronaut
General Information about #244677
The hexadecimal color code #244677 represents a dark shade of blue. In the RGB color model, it consists of 14.12% red, 27.45% green, and 46.67% blue. The color is often associated with depth, stability, and professionalism. Its relatively low saturation gives it a muted appearance, making it suitable for backgrounds and elements that should not be overly distracting. The name "Astronaut" suggests a connection to space and exploration, evoking feelings of curiosity and wonder. This color is frequently used in corporate branding and web design to project a sense of trust and reliability. It’s also used in interior design to create calming, sophisticated spaces.
The hex color #244677, also known as Astronaut, presents some accessibility challenges, especially when used for text. Its relatively low luminance value of 0.15 means that it requires a light text color to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #244677 as a background, it is crucial to pair it with colors like white (#FFFFFF) or very light shades of gray to meet these standards. Failure to do so can make content difficult to read for users with visual impairments. Using online contrast checkers is highly advisable to test color combinations. Furthermore, consider providing alternative styling options that allow users to adjust colors to their preferences, enhancing overall accessibility.
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Applications
Corporate Branding
This deep, muted blue conveys a sense of professionalism and reliability, making it suitable for corporate branding. It can be effectively used in logos, websites, and marketing materials for companies in finance, technology, or consulting. The color projects stability and trustworthiness, which are important qualities for businesses in these sectors. It works especially well when paired with neutral grays or light accent colors to create a modern and sophisticated look. Furthermore, it can be used as background for data visualization to create contrast to brighter colors.
Interior Design
Astronaut (#244677) can create a calming and sophisticated atmosphere, which makes it well-suited for interior design. It can be used on walls in bedrooms, living rooms, or home offices to promote relaxation and focus. To avoid a dull ambiance, pair it with warmer colors like beige, gold, or light wood tones. Accent pieces in these colors will add depth and visual interest to the space. Consider using it in combination with natural materials like linen or cotton to enhance its soothing qualities.
Web Design
In web design, the color #244677 can serve as a primary color for headings, buttons, and background elements. Its dark shade works well to highlight key information and create a visually appealing experience. To ensure accessibility, pair it with contrasting text colors like white or light yellow. It is particularly useful for sites that want to convey trust and reliability such as banks, government facilities or educational institutions. Furthermore, it can be combined with interactive Javascript elements to provide a modern user experience.