Te Papa Green
General Information about Te Papa Green
The hexadecimal color #244642, also known as Te Papa Green, is a dark shade of green with a subtle, muted quality. It is composed of 14.12% red, 27.45% green, and 25.88% blue. In the RGB color space, it is closer to green than red and blue, hence its classification as a green hue. It's often associated with nature, stability, and growth, making it a popular choice for various applications that require a sense of calmness and sophistication. Te Papa Green is not a highly saturated color, which contributes to its understated elegance and versatility. It is named after Te Papa, the Museum of New Zealand, in Wellington.
The hex color #244642, also known as Te Papa Green, presents some accessibility challenges, particularly regarding color contrast. When used as a background color, it's crucial to ensure sufficient contrast with text or foreground elements to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Tools like contrast checkers can help evaluate the contrast ratio between #244642 and other colors. Given its relatively dark nature, lighter colors are advisable for text to ensure readability. If using it for interactive elements, providing alternative visual cues, such as borders or icons, can further enhance accessibility for users with visual impairments. Careful consideration of color combinations is essential to provide an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
- #345652
A slightly lighter green that provides better contrast and remains in a similar color family.
- #f0f0f0
A more neutral color, suitable for backgrounds, that pairs well with Te Papa Green as an accent color.
- #668866
A brighter, contrasting color that could be used for action items or important callouts.
Applications
Eco-Friendly Website Design
Te Papa Green, with its subdued and natural tone, is well-suited for websites focused on environmental conservation, sustainable living, or organic products. It can create a sense of calmness and trustworthiness. As a background or accent color, it evokes feelings of nature and eco-friendliness. It works particularly well when combined with earthy textures, natural imagery and simple, clean typography, contributing to a serene and inviting user experience. It will create a harmonious color scheme.
Corporate Branding
This deep green shade can be effectively used in branding for companies wishing to convey stability, growth, and a connection to nature. For example, in logo design or marketing materials for businesses focused on horticulture, forestry, or even financial stability, the hue can offer a sophisticated and reliable image. Complementary colors like a muted gold or cream can enhance the sophistication of this color.
Interior Design
Te Papa Green, reminiscent of lush forests and deep foliage, can set a relaxing and sophisticated tone in interior design. It's excellent for accent walls in living rooms or bedrooms, bringing a touch of the outdoors inside. It is also well suited for furniture, in the form of sofas or cushions. It pairs seamlessly with natural materials like wood and stone, and with lighter, neutral colors for a balanced and harmonious space. It gives a relaxing and calming sensation.