Astronaut
General Information about #243F74
The hexadecimal color #243F74, also known as Astronaut, is a dark shade of blue with a hint of purple. It belongs to the blue color family and evokes feelings of sophistication, intelligence, and calmness. In the RGB color model, #243F74 consists of 14.12% red, 24.71% green, and 45.49% blue. In the CMYK color model, it is composed of 69% cyan, 46% magenta, 0% yellow, and 55% black. This color is commonly used in graphic design, web design, and branding to convey trustworthiness, stability, and professionalism. Its deep tone makes it versatile for backgrounds, accents, and text, although careful consideration of contrast is necessary for readability. The color name 'Astronaut' suggests a connection to space, exploration, and the unknown, further adding to its appeal for tech and science-related applications.
The color #243F74, also known as Astronaut, presents some accessibility challenges, particularly in text applications. Its relatively low luminance (darkness) requires careful consideration of contrast ratios. When used as text against a white background, the contrast might not meet WCAG (Web Content Accessibility Guidelines) standards for readability, especially for users with visual impairments. A lighter text color on the Astronaut background is preferable, such as shades of white, yellow, or light gray, to ensure sufficient contrast. Similarly, when using Astronaut as a background color, ensure that the text displayed on top is light enough to meet accessibility standards. Tools like contrast checkers can help evaluate and adjust color pairings for optimal readability. Avoid using #243F74 for crucial interface elements or actionable items without careful consideration of the user experience. Providing alternative styling options, such as high-contrast themes, can further enhance accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #243F74 can be effectively used for header backgrounds, navigation bars, and as an accent color for buttons or call-to-action elements. Its dark, cool tone provides a sense of sophistication and professionalism, making it suitable for corporate websites, educational platforms, and technology-related sites. When integrated thoughtfully, Astronaut can contribute to a visually appealing and engaging user experience, guiding users through the interface while reinforcing brand identity. However, it's important to ensure adequate contrast with text and other elements to meet accessibility guidelines. Consider using lighter text colors and interactive elements to ensure usability and visual clarity.
Interior Design
In interior design, #243F74 can be used to create a calming and sophisticated atmosphere in bedrooms, living rooms, or home offices. It works well as an accent wall color or for furniture upholstery, providing a grounding element in the space. Pair it with lighter neutral colors like white, beige, or gray to balance the darkness and create a visually appealing contrast. Incorporating metallic accents such as gold or silver can add a touch of luxury and elegance. This color helps to create a space which promotes relaxation, focus, and a sense of well-being. It may also be used in decorative elements to improve the overall look of a room.
Fashion
In fashion, this color can be incorporated into evening wear, formal attire, or accessories to create a sophisticated and elegant look. It pairs well with metallic accents, such as silver or gold jewelry, and can be used as a statement color for dresses, suits, or handbags. #243F74 can also be incorporated into more casual outfits to add a touch of sophistication. Consider pairing it with lighter neutrals, such as white, cream, or gray, to balance the darkness and create a visually appealing ensemble. It is also versatile and can be incorporated into different styles, from classic and timeless to modern and edgy.