Mallard
General Information About Mallard (#243F1F)
The hexadecimal color code #243F1F, also known as Mallard, is a dark shade of green. It is composed of 14.1% red, 24.7% green, and 12.2% blue. In the RGB color model, #243F1F has RGB values of (36, 63, 31). In the CMYK color model, its values are 0.43, 0, 0.51, and 0.75. This color leans heavily towards green, giving it a natural and earthy feel. Its darkness suggests a connection to nature. The color can be associated with maturity, stability, and perhaps even melancholy, depending on the context. It is not a particularly bright or energetic color, making it suitable for designs aiming for a calm or serious atmosphere.
The color #243F1F, also known as Mallard, presents some accessibility challenges. Its low luminance value of 0.05 means it offers poor contrast against white backgrounds, failing WCAG's AA and AAA standards for normal text. For body text, a contrast ratio of at least 4.5:1 is needed, while large text needs 3:1, and #243F1F falls short in both categories. Using this color for text requires careful consideration, potentially paired with a light color. When used in graphical elements, the contrast requirements are less strict at 3:1. Designers should use contrast checking tools to ensure readability for users with visual impairments and other disabilities. A higher contrast ratio significantly improves readability for people with low vision or color blindness. Also, avoid using color as the sole method to convey critical information, as color blindness affects a significant portion of the population.
Shades
Digital Color Formats
Alternative colors
- #345628
A slightly lighter shade of green that provides better contrast while maintaining a natural feel.
- #4a5d41
A more muted, earthy tone that still evokes a sense of nature but offers higher contrast when used as a background or text color.
- #3e642d
A brighter, more vibrant green that will stand out more and provide better accessibility.
Applications
Web Design Accent
In web design, Mallard can be used sparingly as an accent color to evoke feelings of nature, calmness, and stability. It could work well for highlighting calls to action related to environmental topics or within a site focused on natural products. Due to accessibility concerns, avoid using it for primary text. Instead, incorporate it into graphical elements like borders, icons, or as a subtle background for specific sections. Paired with lighter neutrals, it can create a sophisticated yet grounded aesthetic.
Interior Design Accent
In interior design, Mallard can create a sophisticated, nature-inspired space. It works exceptionally well in studies, libraries, or bedrooms, where a sense of tranquility is desired. Consider using it as an accent wall color, paired with lighter shades of beige, cream, or even a warm gray to balance the darkness. Incorporate natural materials like wood, stone, and linen to complement the color and enhance the overall feeling of connection to nature. It's a lovely choice for upholstery, cushions, and rugs.
Cosmetics
Mallard can be used as an eye shadow to give an earthly natural look, especially for those who wear earth tones. It can be applied lightly to create a subtle, sophisticated look or built up for a more dramatic and bold statement.