Astronaut
General Information about #243E77
The hexadecimal color code #243E77 represents a dark shade of blue, often described as "Astronaut." It is composed of 14.12% red, 24.31% green, and 46.67% blue. In the RGB color model, this equates to 36 red, 62 green, and 119 blue. In the CMYK color model, it is composed of 69.75% cyan, 47.06% magenta, 0% yellow, and 53.33% black. This color is often associated with feelings of calmness, stability, and professionalism. Its use can evoke a sense of trust and sophistication. It is a popular choice for branding and design where these qualities are desired.
The color #243E77, also known as Astronaut, presents some accessibility challenges, primarily due to its relatively low luminance. When used as a background color, it's crucial to ensure that any text or foreground elements layered on top of it have sufficient contrast to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to ensure readability for users with visual impairments. Tools like contrast checkers can help verify compliance. Consider using a lighter color for text, such as white or a very light gray, to maximize contrast. Additionally, avoid using this color for interactive elements without clear visual cues, as users may struggle to differentiate them from static content. Providing alternative styling options, such as a high-contrast mode, can further enhance accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Website Background
In web design, #243E77 can serve as a sophisticated background color for headers or navigation bars, particularly for websites targeting professional or tech-savvy audiences. Its deep hue evokes a sense of trust and stability, making it well-suited for financial or consulting firms. When paired with a contrasting color like a bright yellow or orange, it can highlight key calls to action or important information. However, careful consideration should be given to font selection to ensure readability and accessibility.
Accent Wall Color
In interior design, the color #243E77 can be used to create a calming and sophisticated atmosphere in living rooms or bedrooms. It works well as an accent wall color, providing a focal point in the room. When combined with lighter neutrals like gray or beige, it can create a balanced and harmonious space. Accessorizing with metallic elements like gold or silver can further enhance its richness and elegance.
Formal Attire
In fashion, Astronaut can be incorporated into evening wear or formal attire to convey a sense of understated elegance and sophistication. This color works well for suits, dresses, or accessories like scarves or handbags. When paired with complementary colors like rust or mustard, it creates a visually striking and fashionable ensemble.